Patients' communication with physicians during the pandemic has become more virtual as telehealth offerings increase, but this can pose a challenge to the patient experience as data becomes less centralized, VentureBeat reported Jan. 10.

Purdue University Global is rolling out a bachelor of science degree in health education and promotion.

Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 3.

The marketing field changes as culture does, so there are often new trends for healthcare marketers to incorporate into their campaigns. Here are five ways healthcare marketers can keep their campaigns up to date in 2022, according to a Jan. 4 report in AdAge.

Lourdes Hospital in Binghamton, N.Y., rebranded its logo to reflect that it is a part of St. Louis-based Ascension, Binghamton's ABC affiliate reported Jan. 3.

Under a joint operating agreement, East Carolina University's Brody School of Medicine and Vidant Health, both based in Greenville, N.C., will integrate under a shared brand known as ECU Health. 

Mobile marketing evolved significantly in 2021. Here are five of the key mobile marketing trends healthcare marketing professionals should know about heading into 2022, according to a report in The Drum on Dec. 30.

Roanoke, Va.-based Carilion Clinic is spotlighting the story of a community figure who had a severe case of COVID-19 in an effort to encourage vaccinations amid an unprecedented nationwide surge of cases.

Indiana University Health, Eskenazi Health and Community Health Network are urging Indiana residents to get vaccinated and mask up in a new marketing campaign, titled "We can't do this alone," Indianapolis Business Journal reported Dec. 20. 

Here are 80 hospitals that have announced name changes or other rebranding efforts in 2021, as reported by Becker's Hospital Review:

Cleveland Clinic and University Hospitals are among a group of Cleveland hospitals and health systems that issued a full-page ad in Ohio's largest newspaper urging people to get vaccinated against COVID-19, The Washington Post reported Dec. 20. 

Building patient trust is essential for patient retention and hospital revenue, but measuring trust  can be tricky. Here, executives from four health systems share how they measure patient trust.

More than 65 percent of consumers turn to online search engines when looking for a new healthcare provider, according to a December Press Ganey research report. 

Two years into the pandemic, many Americans remain confused or skeptical about the COVID-19-related guidance they're receiving from the federal agencies and other public health experts. Here are eight key missteps public health communication professionals are continuing to make, according to a Dec. 9 report written by risk communication expert Peter M. Sandman, PhD.

From their thoughts on interdepartment collaboration to the mottos they use to guide their campaigns to how they execute a strong digital strategy, here are 10 key quotes about healthcare marketing hospital executives shared with Becker's Hospital Review in 2021:

Verily, the healthcare and life sciences sister company of Google, recently named Cozi Namer its new head of marketing for health platforms, according to a Dec. 6 LinkedIn post. 

Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 11. 

Addressing distrust in the U.S. healthcare system, eliminating structural barriers to access and informing trust through choice and community support are the three most urgent actions the country must take to address COVID-19 vaccine acceptance disparities, according to a study published in JAMA Network Open.

Bayfront Health rebranded three of its hospitals and their affiliated medical groups to unite under the name ShorePoint Health, the St. Petersburg, Fla.-based system said Nov. 30.

Hospitals operate on thin margins, so marketing departments often have to craft campaigns on restrictive budgets. Here, marketing executives from seven health systems across the country share tips on how to launch a successful campaign on a tight budget.