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19 top innovating healthcare marketing leaders
Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators award, recognizing the creative drive and innovative spirit held by each leader. -
KKR invests in digital marketer
Private equity firm KKR has acquired a majority stake in digital marketer Alchemer. -
Telehealth provider changes name to reflect Walmart Health affiliation
Telehealth provider MeMD changed its name to reflect its affiliation with Walmart Health. -
GlaxoSmithKline renames as GSK
GlaxoSmithKline has renamed its company to simply GSK. -
How competitive poaching in advertising can work for marketers
Competitive poaching, or when an organization steals the advertising keywords of its competitors to divert its consumers, is sneaky but can work well for marketers in a range of contexts, according to a May 13 Harvard Business Review article. -
Tech giants join fight against overdose epidemic
Google, Meta and Snapchat are funding a public awareness campaign aimed at the nationwide overdose epidemic. -
The top 20 hospital brands in the US
Three Ohio health systems took the top spots as the most humanized health system brands in the U.S., according to research by branding agency Monigle on May 17. -
Health startups use TikTok to market prescription drugs, worrying experts
Pandemic-era relaxations to rules on prescribing drugs allowed mental health startups to reach more people, boosting their online advertising. However, the proliferation of marketing, especially on platforms like TikTok and Instagram that reach young people, has experts worried about the danger of overprescription, reported The New York Times May 13. -
Average chief marketing officer tenure at lowest in over a decade
The tenure of chief marketing officers remained at 40 months in 2021, the shortest time span in over a decade, The Wall Street Journal reported May 5. -
Gillette Children's Speciality Healthcare rebrands
Gillette Children's Speciality Healthcare unveiled a new brand identity May 16. -
How Providence succeeds at digital marketing on a budget
Renton, Wash.-based Providence, which comprises 52 hospitals and 1,085 clinics, is working with a fraction of the budget traditionally available to marketing organizations, yet its initiatives have significantly reduced the costs of advertising dollars while continuing to drive clinic reputation. -
Google relaxes ban on ads for experimental medical treatment
Google will now allow ads for stem cell treatment therapy and some gene or cell therapy, marking a reversal from its previous policy that banned all ads promoting experimental medical treatment, reported The Verge May 10. -
Cerebral changes online ads in the midst of overprescribing allegations
Telehealth startup Cerebral adjusted its marketing and advertising strategies to reflect the suspension of controlled substance prescriptions for new patients after allegations of overprescribing by providers surfaced, M+MM reported May 10. -
Providence's chief marketing and digital experience officer is all in on personalized experiences
Providence's chief marketing and digital experience officer plans to utilize data and insights to bring the most useful and personalized experiences to patients. -
Hospital rebrands: 5 recent name changes
Below are five hospitals and health systems that have announced name changes or other rebranding efforts since April 13. -
Celebrities are being featured in healthcare advertising, targeting underrepresented groups
Celebrities have been getting involved in healthcare marketing and advertising, whether that be for big healthcare organizations or advocacy groups. These organizations have also been using celebrities who may help them reach a demographic of Black and Latino people who have faced higher barriers to accessing healthcare. -
AHA releases music video, social media tools to celebrate National Hospital Week
The American Hospital Association released a music video and a social media toolkit to help hospitals celebrate National Hospital Week. -
Google blocked, removed 3.4B ads to protect brands' safety
Google blocked and removed 3.4 billion ads in 2021 in order to protect brands' safety, The Drum reported May 5. -
TikTok, Apple throwing off the digital advertising model
The digital advertising growth Big Tech companies saw during the pandemic is starting to slow, The Wall Street Journal reported May 5. -
Queen Latifah partners with Pfizer on COVID-19 campaign
The singer, rapper and actress Queen Latifah has teamed up with Pfzer to promote a public health campaign to encourage people to get tested and treated for COVID-19.
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