Americans between ages 25 and 34 are most likely to say they don't always trust their healthcare provider to make the right decisions for them, according to research released by branding agency Monigle.

ChristianaCare's brand perception improved the most in 2020, according to research released by branding agency Monigle.

Johns Hopkins Medicine had the most trusted health system brand in the U.S., according to research released by branding agency Monigle.

Three hospitals formerly owned by Novant Health UVA Health System have been renamed to reflect the fact that Charlottesville, Va.-based UVA Health became their sole owner July 1.

Five of the largest nonprofit health systems in California's Los Angeles County on Oct. 5 rolled out a health maintenance public service announcement campaign.

Investing in grassroots community outreach and focusing on statistics that demonstrate vaccines' efficacy against COVID-19-related death could be effective ways to combat hesitancy toward the inoculations, according to two studies published Sept. 30 in JAMA Network Open.

Edison, N.J.-based Hackensack Meridian Health said Oct. 1 it has renamed its hospital in Brick, N.J., to recognize its role as a teaching hospital.

The Kansas City, Mo.-based health system formerly known as Truman Medical Centers/University Health will now be known as only the latter portion of its name, according to The Kansas City Star.

The number of people in the U.S. getting newly vaccinated against COVID-19 each day is at the lowest it's been since the CDC began tracking the data in January — but only 55.5 percent of the country's population is fully vaccinated. 

Here's a list of hospitals and health systems that recently posted job listings seeking marketing leaders.

Fond du Lac, Wis.-based Agnesian HealthCare released name changes and new logos to reflect its new brand under a merger with St. Louis-based SSM Health.

By the time they land a C-suite role, hospital marketing executives have usually deployed dozens of campaigns, each with different focuses. Below, 12 of these executives share the campaign they've been most proud of in the past 10 years.

Below are five COVID-19 vaccine promotion campaigns launched by healthcare groups, hospitals and advertising agencies.

Hospitals can get up to 100 times more website traffic if they have robust online health libraries, according to a Boston Digital report.

The CDC unveiled a new Vaccine Resource Hub on Sept. 28 to provide access to hundreds of resources and marketing materials about COVID-19 and flu vaccines.

Springfield, Ill.-based Memorial Health System will drop "System" from its name Oct. 1, as well as go through a series of other changes to reflect its new brand, according to The State Journal-Register.

Vaccine hesitancy and resistance can stem from a variety of factors, so it's critical that healthcare communication professionals appeal to the concerns of specific populations when promoting COVID-19 vaccines. What works in one state could be ineffective in another, according to a Sept. 25 Bloomberg report.

Below are five hospitals that have announced name changes or other rebranding efforts since Sept. 7.

Charlotte, N.C.-based advertising agency BooneOakley invented the fictional "Wilmore Funeral Home" to warn people what could happen if they remain unvaccinated against COVID-19. The strategy is bold, but marketing and health experts are split on whether it's effective.

As the pandemic evolves, so do the messages healthcare communication professionals need to communicate. Below are the six messages that will define the pandemic's second winter, according to a Sept. 20 report from The Atlantic.