Cleveland Clinic and Rochester, Minn.-based Mayo Clinic are leading a new national campaign alongside 58 other top health systems to encourage adults to get vaccinated against COVID-19. 

President Joe Biden's administration is planning a slew of media efforts to make Americans aware that COVID-19 vaccine eligibility is now open in all states, according to an April 18 CNN report. 

Many hospitals and health systems feature their clinicians in advertising campaigns, as images and audio from the people who provide care can be an important way to effectively reach patients.

The following hospital and health system chief marketing officer and chief patient experience officer moves have been reported in the past six months.

Google is committing $250 million in advertising grants to government and public health organizations to fund 2.5 billion vaccine-related public service announcements.

More than 1 in 4 people in the U.S. considered TV news to be their most trusted source on COVID-19 knowledge during the pandemic, according to a recent Penn State survey.

Walgreens teamed up with media company ATTN to produce an hour-long primetime variety special aimed at educating Americans about COVID-19 vaccines and encouraging them to receive the shots once they're available.

Facebook is launching new state-specific notifications about COVID-19 vaccine appointments for its news feed, the tech giant said April 12. The effort is designed to connect users to appointments when they're available and not overwhelm healthcare providers by driving demand before they're ready.

A growing number of Generation Z members – those born between 1995 and 2012 – are experiencing a lack of access to consumable and credible COVID-19 content on social media platforms like TikTok and Instagram, STAT reports.

The term "technology" has become a catchall that businesses across numerous industries have adopted to increase their sense of luster or highlight rapid growth, according to  Alex Webb, a Bloomberg opinion columnist.

Healthcare organizations and local governments across the country are launching ad campaigns to reach vaccine-hesitant Americans, as the U.S. could reach a point when it has more COVID-19 vaccine doses than willing recipients as early as the end of April.

New York City-based Columbia University researchers are using artificial intelligence technologies to analyze the language used by different groups of people in the U.S. who are vaccine reluctant, according to an April 8 Columbia News report.

University of Southern California, Yale University and University of Michigan have signed onto a COVID-19 messaging campaign spearheaded by Cultique, an advisor on cultural issues to the entertainment industry, CNBC reports.

The term "vaccine passport" has fueled political division, posing the need for an overhaul of the language used to describe COVID-19 vaccine verification, according to Brian Castrucci, DrPH, and Frank Luntz. 

Healthcare workers' testimonials and encouragement to receive COVID-19 vaccines may be the best way to reach the country's vaccine-hesitant population, according to the Kaiser Family Foundation.

Almost 120 physicians, nurses and researchers from Boston-based Mass General Brigham are volunteering their time as "community messengers" to share information with people both in person and digitally about COVID-19 and vaccinations.

HHS on April 1 launched a $10 million ad campaign encouraging Americans to get vaccinated against COVID-19 as a way to end the pandemic and return to normal life.

HHS is spending $50 million on an ad campaign raising awareness of how the $1.9 trillion the American Rescue Plan President Joe Biden recently signed into law expands the subsidies available under the Affordable Care Act for comprehensive health insurance, NBC News reported.

When it comes to communicating with patients about medical misinformation they find on social media, Margot Savoy, MD, a family physician at Temple University, tries to gently inform patients and steer them to more reliable sources, she told Politico.

Below is a roundup of marketing campaigns recently launched by health systems, nonprofits and state and local governments.