-
3 hospital marketing execs on which language to use, avoid using in campaigns
Communication professionals understand the importance of using the right words — as well as the backlash or business loss that can ensue after using the wrong ones. Here, three hospital marketing executives share advice on what language to use and avoid in healthcare marketing campaigns. -
Oklahoma hospital airs vaccine campaign with viewpoint of unvaccinated COVID-19 patient
Tulsa, Okla.-based Hillcrest Hospital published a video Aug. 25 to show viewers the difficult hospital journey an unvaccinated COVID-19 patient goes through, according to an Aug. 26 KHRJ 2 News report. -
How Gen Z is shaking up healthcare & the workplace: 5 things to know
Generation Z — those born between 1997 and 2012 — are not only changing the way we work, they're pushing healthcare to adapt to new digital technologies and methods of patient engagement. -
AHA launches marketing campaign encouraging hesitant hospital workers to get vaccinated
The American Hospital Association released several public service announcements designed to persuade unvaccinated healthcare workers to get inoculated against COVID-19. -
Hospitals try to stamp down COVID-19 misinformation as it grows globally: 6 things to know
A top official at the World Health Organization said misinformation surrounding COVID-19 vaccines has gotten worse in recent weeks. Meanwhile, hospitals navigate vaccine hesitancy and attempt to halt the spread of incorrect medical information, according to an Aug. 24 CNBC report. -
Physician shares 2-minute strategy to get patients on board with COVID-19 vaccines
Chau Che, MD, a gastroenterologist at Temple University Health System in Philadelphia, never thought she would be speaking to patients about vaccinations. However, she adapted to the new duty the pandemic required of her and developed a five-step, two-minute strategy to get vaccine-hesitant patients on board with COVID-19 shots. -
How will Pfizer's FDA approval affect vaccine hesitancy? 4 experts weigh in
With Pfizer's COVID-19 vaccine gaining full approval, four experts weigh in on how it will affect vaccine hesitancy as nationwide vaccination rates plateau, according to an Aug. 24 ABC 7 report. -
6 recent healthcare marketing campaigns
Below are six marketing campaigns launched in the past 30 days to encourage COVID-19 safety measures, promote vaccinations and raise awareness about obesity. -
Minnesota health system rebrands as Astera Health
Wadena, Minn.-based Tri-County Health Care is rebranding as Astera Health, Lakeland News reported Aug. 23. -
Northwell renames Staten Island hospital & unveils logo: 7 details
New Hyde Park, N.Y.-based Northwell Health renamed its Staten Island hospital to SIUH Prince's Bay, according to an Aug. 19 SI Live report. -
Making a MarTech investment? 3 common mistakes to avoid
Chief marketing officers are increasingly adding marketing technology or platforms to their organizations' list of digital investments; however, a handful of common mistakes might be holding some organizations back from getting their money's worth. -
5 hospital marketers on how they reach Gen Z, millennials, Gen X & baby boomers
Americans' life experiences and consumer preferences vary greatly across generations, something healthcare marketing professionals need to understand in order to create strategic messaging to reach different age groups. -
Atrium, Wake Forest Baptist unveil joint brand
Following their combination last fall, Wake Forest Baptist Health and Atrium Health announced their new brand and name Aug. 19: Atrium Health Wake Forest Baptist. The new brand will be displayed on facilities and practices that were previously Wake Forest Baptist Health. -
Should physicians lose their license for posting COVID-19 misinformation? 5 hospital execs weigh in
Throughout the pandemic, misinformation related to COVID-19 and vaccines has plagued social media platforms, but what happens when physicians are involved in the spread of false, harmful information? -
Talking to a vaccine-hesitant person? Do these 8 things
As the delta variant of the coronavirus continues to spread across the U.S. and COVID-19 hospitalizations rise among unvaccinated Americans, healthcare communication professionals are still perfecting their efforts to address concerns among the vaccine-hesitant population. -
1 in 3 patients will switch providers after a bad experience, Accenture finds
Patients' experience has a large effect on how likely a patient is to return to a provider or adhere to their treatment program, according to an Aug. 6 Accenture report. -
How FOMO became the latest weapon against vaccine hesitancy
Understanding the psychological phenomenon known as FOMO — an acronym for "fear of missing out" — could be key to raising the country's COVID-19 vaccination rates, according to Patrick McGinnis, a venture capitalist who coined the term while he was a student at Harvard Business School in Boston. -
Why marketers must understand the country's long history of 'health freedom'
Healthcare communication professionals may have a more difficult time promoting COVID-19 vaccines in the U.S. than in other parts of the world, as the country has a history of "health freedom" that dates back to its colonization, according to vaccine expert Peter Hotez, MD, PhD. -
Hospitals or politicians? Mississippians faced with choosing where to get COVID-19 news
While hospital officials have urged the state's residents to get vaccinated, the state's politicians have told residents to weigh the risks of being inoculated against the risks of contracting COVID-19, Mississippi Today reported Aug. 16. -
Meet the marketing execs from the top 10 hospitals in the US
U.S. News & World Report released its 2021-21 rankings for the best hospitals in the country July 27, with Mayo Clinic earning the top spot for the sixth consecutive year. Below are brief bios for the marketing executives at the hospitals that took the top 10 spots.
Page 39 of 50