Facebook is launching new state-specific notifications about COVID-19 vaccine appointments for its news feed, the tech giant said April 12. The effort is designed to connect users to appointments when they're available and not overwhelm healthcare providers by driving demand before they're ready.

A growing number of Generation Z members – those born between 1995 and 2012 – are experiencing a lack of access to consumable and credible COVID-19 content on social media platforms like TikTok and Instagram, STAT reports.

The term "technology" has become a catchall that businesses across numerous industries have adopted to increase their sense of luster or highlight rapid growth, according to  Alex Webb, a Bloomberg opinion columnist.

Healthcare organizations and local governments across the country are launching ad campaigns to reach vaccine-hesitant Americans, as the U.S. could reach a point when it has more COVID-19 vaccine doses than willing recipients as early as the end of April.

New York City-based Columbia University researchers are using artificial intelligence technologies to analyze the language used by different groups of people in the U.S. who are vaccine reluctant, according to an April 8 Columbia News report.

University of Southern California, Yale University and University of Michigan have signed onto a COVID-19 messaging campaign spearheaded by Cultique, an advisor on cultural issues to the entertainment industry, CNBC reports.

The term "vaccine passport" has fueled political division, posing the need for an overhaul of the language used to describe COVID-19 vaccine verification, according to Brian Castrucci, DrPH, and Frank Luntz. 

Healthcare workers' testimonials and encouragement to receive COVID-19 vaccines may be the best way to reach the country's vaccine-hesitant population, according to the Kaiser Family Foundation.

Almost 120 physicians, nurses and researchers from Boston-based Mass General Brigham are volunteering their time as "community messengers" to share information with people both in person and digitally about COVID-19 and vaccinations.

HHS on April 1 launched a $10 million ad campaign encouraging Americans to get vaccinated against COVID-19 as a way to end the pandemic and return to normal life.

HHS is spending $50 million on an ad campaign raising awareness of how the $1.9 trillion the American Rescue Plan President Joe Biden recently signed into law expands the subsidies available under the Affordable Care Act for comprehensive health insurance, NBC News reported.

When it comes to communicating with patients about medical misinformation they find on social media, Margot Savoy, MD, a family physician at Temple University, tries to gently inform patients and steer them to more reliable sources, she told Politico.

Below is a roundup of marketing campaigns recently launched by health systems, nonprofits and state and local governments.

Hospitals and healthcare companies are launching new campaigns and finding ways to better engage with patients in the digital world, but not all marketing efforts go off without a hitch.

Google has removed 850,000 YouTube videos containing COVID-19 misinformation and blocked nearly 100 million ads containing false or misleading COVID-19 claims in 2020, according to testimony presented March 25 to the House Energy and Commerce Committee.

National brands and independent businesses alike are encouraging Americans to receive COVID-19 vaccines by offering free and discounted goods and services to people who can prove they've been vaccinated.

The Ad Council's "It's Up To You" campaign on March 18 released public service announcements in which pharmacists from Walmart, CVS and Walgreens address common questions about COVID-19 vaccination.

Google sister company Verily's precision risk company Coefficient, which applies data and technologies to employer-sponsored stop-loss insurance, rebranded as Granular Insurance, according to a March 15 news release.

Facebook is leading a behind-the-scenes analysis of doubts expressed by its U.S. platform users about vaccines in an attempt to teach its software how to pinpoint the medical attitudes of Americans, according to a March 14 Washington Post report.

Facebook is launching initiatives to connect users worldwide to COVID-19 vaccine appointments, CEO Mark Zuckerberg outlined in a March 15 news release.