Nov. 19 marks the tenth annual National Rural Health Day, designated to honor the healthcare professionals who serve the unique needs of the country's rural communities.

Westport, Conn.-based nonprofit Experience Camps launched its Talk About Grief campaign on Nov. 19, Children’s Grief Awareness Day, to help children cope with the loss of loved ones who died of COVID-19.

Pandemic fatigue in the U.S. is converging with a massive spike in COVID-19 cases, and policymakers and public health officials are struggling to find messaging strategies that effectively encourage low-transmission behavior among residents.

The University of Toledo (Ohio) Medical Center's new "Open for You" campaign assures northwest Ohio residents its staff is ready and excited to care for them, according to a Nov. 15 article the teaching hospital wrote for The Toledo Blade.

The COVID-19 pandemic threw an unexpected curveball at healthcare marketers. After dramatically shifting their communications strategies during 2020, they are now preparing to develop messaging that encourages patients to stay connected with their health.

During the pandemic, Americans have grappled with misinformation, fear, and distrust in federal institutions — all issues that will have to be addressed if the country hopes to achieve widespread inoculation when a COVID-19 vaccine emerges, public relations officials told PRWeek.

William "Skip" Hidlay began a new position as the chief communications and marketing officer at Columbus-based The Ohio State University Wexner Medical Center, he disclosed in a Nov. 9 LinkedIn post.

The Illinois Department of Human Services is launching a series of initiatives to mitigate the spread of COVID-19 among the state's hard-hit Black community, according to Rockford, Ill.,CBS affiliate WIFR.

Diagnostic and monitoring device manufacturer LifeScan named Lisa Rose as its new chief marketing officer Nov. 5.

St. Louis-based Ascension rolled out a new marketing campaign titled "Your Care Is Our Calling," which highlights the health system's patient stories and its caregivers' devotion to providing quality care.

Healthcare marketers often adhere to deeply-held maxims — whether personal or organizationwide — when strategizing communication.

Annapolis, Md.-based Luminis Health unveiled a comprehensive rebrand Oct. 28, complete with a new logo, color scheme and social media presence.

Three House panels are claiming that HHS paid a contractor to screen 274 celebrities for their political views as part of a botched $265 million public service campaign on COVID-19, according to an Oct. 29 CNBC report.

From the best tools healthcare marketers can use to reach patients to the increased responsibility to provide patients with reliable health information amid the pandemic, here are 10 big ideas that healthcare marketing executives shared with Becker's Hospital Review in the past three months.

Below is a roundup of marketing campaigns launched by hospitals, health systems and other healthcare organizations during October.

The benefits of aligning with the consumer viewpoint  The COVID-19 crisis has accelerated the imperative for consumerism in healthcare. More than ever, patients and members are concerned for their safety, their care and their financial well-being.

HHS canceled a $250 million public service COVID-19 advertising campaign that would have offered early access to vaccines for Santa Claus performers in exchange for promoting the benefits of the vaccination, according to an Oct. 25 Wall Street Journal report.

The Maryland Department of Health extended its flu vaccination campaign by introducing #FightFlu Fridays, the department announced Oct. 25.

Marketing teams for some of the world's biggest brands are leading the charge to use COVID-19-specific data analytics platforms for determining how to use their budgets most effectively during the pandemic, according to an Oct. 25 The Wall Street Journal report.

Seven hospitals, health systems or other healthcare organizations that recently posted job listings seeking marketing executives are listed below.