The marketing teams within hospitals and health systems are faced with the tough task of making their organization appear as the top choice from which patients can receive care — a job with intricacies those who work outside of healthcare marketing may not fully understand.

Ten hospitals or health systems that recently posted job listings seeking marketing executives are listed below.

Altamonte Springs, Fla.-based AdventHealth recently rolled out a new campaign called "Humans are Incredible," which encourages the public to take ownership of their systemic health during a time when many feel they have lost control.

Revere, Mass., recently launched a new COVID-19 safety and awareness campaign prominently featuring the stories of community members who have survived the disease, the Boston Herald reported.

As technology continues to fuel changes in consumers' healthcare expectations, a customer relationship management (CRM) system can help hospitals and health systems create a more tailored patient experience, which they have come to expect from other industry interactions. 

LinkedIn recently launched a new Healthcare Hub to help healthcare marketing professionals expand their consumer reach.

Tennis phenom Serena Williams and reality television star Khloe Kardashian are the latest celebrities to be tapped by drugmakers for pharmaceutical marketing campaigns, according to Insider.

Facebook announced Sept. 17 it will start scaling back the spread of health information on its social media platform by removing health groups from recommendations.

Healthcare marketers can gain insight about how to best reach their target audiences by looking at the strategies digitally native brands employ, according to PharmaPhorum.

Oakland, Calif.-based health system Kaiser Permanente recently rolled out a new campaign urging the public to stay diligent in their efforts to slow the spread of COVID-19.

With multiple generations involved in the healthcare system, hospitals are finding new ways to transform patient experience and offering different technology initiatives to accommodate baby boomers, millennials and Gen Z's expectations. 

The race to develop a COVID-19 vaccine is a complex process toward which the public often feels confused and distrustful.

Facebook will not remove anti-vaccination posts from its platform despite the public health concerns linked to anti-vaccine rhetoric, CEO Mark Zuckerberg said in a Sept. 8 Axios interview.

Don Stanziano, chief marketing and communications officer with Geisinger in Danville, Pa., and Dave Feinberg, senior vice president and chief marketing and communications officer with Mount Sinai Health System in New York, shared guidance for hospital marketing campaigns at a time when the audience is likely fatigued, if not exhausted. 

Rochester, Minn.-based Mayo Clinic rolled out an extension of its "You Know Where to Go" campaign Sept. 8, utilizing the voice of Academy Award-winning actress Viola Davis.

COVID-19 has transformed healthcare operations and clinical protocols. It's also forced hospital marketing teams to reshuffle priorities and rethink their approaches to reaching patients.

Hospital marketing and communications teams play a vital role during the pandemic, as they're tasked with getting information about COVID-19 to the public and sharing important updates among employees. 

The American Lung Association on Sept. 1 rolled out a new plan to address the widespread popularity of vaping, often referred to as an epidemic facing the country's youth.

Even though healthcare marketing is a rather specific sect of the marketing field, hospital and health system marketers draw inspiration from a variety of brands when they're creating messaging strategies.

The successful launch and sustainability of a virtual care program hinges on strategic marketing, explained Becky Harless, associate administrator of Charleston (W.Va.) Area Medical Center, during a past webinar.