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The Disinformation Dozen: The 12 people responsible for most COVID-19 vaccine hoaxes
Twelve people are responsible for 65 percent of anti-vaccine misinformation on social media, according to a recent study conducted by the Center for Countering Digital Hate. -
3 things marketers should know about parental concerns regarding COVID-19 vaccination
Many parents who have been vaccinated against COVID-19 are apprehensive about vaccinating their children, The New York Times reported May 12. -
Marketing execs describe inter-department collaboration at Cleveland Clinic, Ascension & more
To craft successful strategies, health system marketing and communications teams need to be well-informed about their organizations' holistic operations and maintain collaborative relationships with other departments. -
What healthcare providers can learn from Netflix: 4 insights on consumer engagement
The COVID-19 pandemic pushed ahead a very big shift that was already trickling into the healthcare industry, which is digital health and virtual engagement. -
How Facebook finds pharma companies their next patient
Facebook has become a go-to for pharmaceutical companies looking to target their drug advertisements to users who suffer from a specific illness, according to a May 6 report by The Markup. -
6 strategies to build a digital front door that engages patients
Consumers increasingly expect to have user-friendly digital interactions with their healthcare providers, so it’s imperative to ensure your organization’s digital front door is strong and engaging. Otherwise, your organization may not be meeting consumers’ needs. -
CVS, Walgreens urged to disclose how they are using vaccine seekers' data for marketing efforts
The Massachusetts attorney general penned a letter May 3 to CVS, Walgreens, Costco and other pharmacies asking them to disclose their data collection practices on people seeking COVID-19 vaccines and their connection to marketing efforts. -
6 big ideas in healthcare marketing
From their thoughts on crafting an authentic brand voice to combating COVID-19 misinformation to executing a strong digital front door strategy, here are six key quotes about healthcare marketing and communications that hospital executives recently shared with Becker's Hospital Review: -
Amid market boom, streaming TV is becoming the 'Wild West' for ads: 6 insights for marketing execs
U.S. advertisers are on pace to spend $11.36 billion on streaming TV commercials in 2021, but some roadblocks are preventing companies from monitoring their target reach, according to a May 4 Bloomberg report. -
More women assuming chief marketing officer role, but racial, ethnic diversity is slipping
Despite more women becoming chief marketing officers in 2020, the profession saw a drop in overall racial and ethnic diversity, according to a recent report from executive search firm Spencer Stuart. -
Chief marketing officer tenure shortest in over a decade: 4 things to know
The average tenure of a chief marketing officer in 2020 fell to 40 months, the shortest it has been since 2009, according to a recent report from executive search firm Spencer Stuart. -
How hashtags like #PfizerGang and #TeamModerna affect Americans' vaccine brand preferences
The posts Americans share on social media after they receive their COVID-19 vaccines are influencing vaccine brand preferences, according to survey results released April 29 by health communications consultancy M Booth Health and market research company Savanta. -
Renown, Boston Children's execs: Parents need accessible info before vaccinating kids
Ensuring parents know where they can find reliable information about vaccines is the best way to ensure children will get vaccinated against COVID-19 and other diseases, according to the marketing chiefs at Boston Children's Hospital and Reno, Nev.-based Renown Health. -
Young adults are driving COVID-19 surges — how YouTube's ad campaign is targeting them
YouTube launched a public service announcement campaign to encourage people, especially those ages 18-34, to get vaccinated against COVID-19, according to an April 26 company blog post by Garth Graham, MD, its director and global head of healthcare and public health partnerships. -
CVS names new chief communications officer
Kathryn Metcalfe on April 22 became CVS Health's new senior vice president and chief communications officer. -
10 recently launched COVID-19 vaccine ad campaigns
Healthcare marketing professionals are ramping up their efforts to reach vaccine-hesitant Americans, as the U.S. is expected to run out of enthusiastic COVID-19 vaccine recipients by mid-May. -
HHS launches vaccine education live series connecting experts & influencers
HHS on April 22 launched the next phase of its "We Can Do This" ad campaign, rolling out a series of live events in which medical experts and celebrities provide Americans with reliable information about COVID-19 vaccines. -
These 5 messages could sway vaccine-hesitant Americans
Once COVID-19 vaccines are administered to all Americans who want them, expected by mid-May, healthcare communications professionals must deploy strategic messaging to reach vaccine-hesitant populations. Without widespread vaccine acceptance, it will be difficult for the U.S. to reach herd immunity, the point when enough people are immune to the virus that it can no longer spread easily throughout the population. -
5 key marketing moves CVS made in the last year
CVS Health's marketing team, led by chief marketing officer Norman de Greve, has a history of executing robust advertising campaigns, as well as staying on top of consumer trends and preferences. -
Google launches certification program for health insurance ads
Google plans to establish a new certification program for health insurance advertisers in the U.S., the tech giant announced in an April 20 company blog post.
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