Facebook launched an initiative Feb. 8 to mitigate the spread of misinformation by donating $120 million in ad credits to health agencies, featuring links to local health websites that people understand their COVID-19 vaccine eligibility and expanding the list of COVID-19-related false claims it removes.
Speaking about the tech giant’s initiative, Facebook’s head of health, Kang-Xing Jin, told The Motley Fool that “misinformation really thrives in the absence of credible information.”
He said that Facebook has been removing false claims about COVID-19 since the WHO declared it a pandemic, and their policies have been evolving as public health agencies publicize new information.
Mr. Jin said Facebook’s policy on face mask discourse on its site was more lenient toward the beginning of the pandemic when official guidance on masks was mixed, but it became more austere once federal health agencies declared masks were an effective way to curb the spread of COVID-19.
He also said that Facebook will continue to remove COVID-19 vaccine misinformation and disseminate credible information about vaccines as it becomes available.
More articles on digital marketing:
CDC, Ad Council launch campaign to combat COVID-19 vaccine hesitancy with support from major brands
6 recently launched healthcare marketing campaigns
Why hospitals need strong digital front doors: 7 execs weigh in
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit