Chicago-based CommonSpirit Health has rebranded Bryan, Texas-based St. Joseph Health hospitals and care sites under the parent system’s moniker, retaining St. Joseph in hospital names as part of an October rollout. The system’s official naming list includes CommonSpirit – St.…
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Charleston, W.Va.-based Vandalia Health will pay $10.06 million over 10 years for the naming rights to the Charleston Coliseum and Convention Center, which will become the Vandalia Health Center, the Charleston Gazette-Mail reported Oct. 22. Vandalia, the city of Charleston…
University of Miami Health System’s UHealth logo now appears on Hurricanes jerseys. The university’s football, women’s soccer and women’s basketball teams wore the patch on their home uniforms the weekend of Oct. 17, according to The Miami Hurricane, the Coral…
Hospitals and health systems have partnerships spanning at least 31 of the NFL’s 32 teams for the 2026 season, ranging from player medical care and practice facility naming rights to pediatric programs and training camp sponsorships. Some teams have changed…
Birmingham, Ala.-based UAB Medicine will put its logo on the primary game jerseys of the University of Alabama at Birmingham’s men’s and women’s basketball teams under an expanded five-year partnership with UAB Athletics. The agreement also adds UAB Medicine branding…
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Health systems carrying out rebrands in 2026 are trying to make their size, services and connections clearer to patients. Several of these efforts began in earlier years, and 2026 has brought much of the implementation work, from new signage to…
Chicago-based CommonSpirit Health has rebranded hospitals in Tennessee, Georgia, Kentucky and Texas in 2026, bringing them under the CommonSpirit umbrella. Here is where the rebrands stand: Texas: St. Luke’s Health hospitals in the Houston area made the official transition to…
A public-facing WordPress environment at the University of Nebraska Medical Center was taken offline after cyberattackers exploited a vulnerability and gained access to a web server. UNMC’s Brand Wise site, which houses the Omaha, Neb.-based academic medical center’s branding resources,…
From ad agencies to insurance giants to Wall Street, the marketing chiefs steering the nation’s top children’s hospitals didn’t all start in healthcare — but they’ve ended up running some of its highest-stakes brands. U.S. News & World Report named…
Grand Itasca Clinic and Hospital in Grand Rapids, Minn., has adopted a new name: Fairview Grand Itasca. The organization announced the change to reflect its longstanding partnership with Minneapolis-based Fairview Health Services and its sister facility, Fairview Range, in Hibbing,…