New York City-based Mount Sinai is marking its 14th year as the official healthcare partner of the U.S. Open Tennis Championships. The health system will deploy orthopedic, sports medicine and emergency care teams at the USTA Billie Jean King National…
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Sioux Falls, S.D.-based Sanford Health has signed a $10 million, 20-year naming rights and partnership agreement with Rapid City, S.D., and the Rapid City Sports Commission for a new community sports complex. The agreement begins in 2027 and gives Sanford…
The hospitals named to U.S. News & World Report’s Best Hospitals 2026-27 Honor Roll are guided on the branding and consumer side by a mix of long-tenured veterans and executives who stepped into the role within the last year. Below…
Health systems are doubling down on brand strategy, consumer experience and enterprise growth in 2026, and recent chief marketing and communications leadership changes reflect how central the role has become to competitive positioning. Here are chief marketing and communications leadership…
St. Petersburg, Fla.-based Johns Hopkins All Children’s Hospital will not face reinstatement of the $213 million jury verdict against it after the Florida Supreme Court declined to review the case Aug. 4. The case stems from a 2016 court-ordered decision…
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Saint Joseph Health’s hospitals and other facilities in Kentucky have adopted the CommonSpirit Health name, according to a July 29 Facebook post from CommonSpirit — Kentucky. The Lexington, Ky.-based system is now operating under the CommonSpirit name across its Kentucky…
Chattanooga, Tenn.-based Erlanger will retain the naming rights to Erlanger Park, the home of the Chattanooga Lookouts, even if its proposed merger with Greenville, S.C.-based Prisma Health goes through, the Chattanooga Times Free Press reported. Erlanger signed a nonbinding letter…
Methodist Health System’s Methodist Charlton Medical Center in Dallas will be renamed Methodist Southwest Medical Center, effective Aug. 1. The new name aligns with the geographic naming convention used across the system’s 12 other hospitals, by ownership and affiliation, according…
Cleveland Clinic has been named the third Founding Partner of Cleveland’s WNBA team, becoming the franchise’s official hospital and sports medicine provider. The multiyear deal covers Northeast Ohio and the surrounding region ahead of the team’s inaugural 2028 season, according…
Philadelphia-based Jefferson Health has named Philadelphia Eagles running back Saquon Barkley as its newest brand ambassador. Mr. Barkley will appear in Jefferson’s “Champions of Care” campaign alongside fellow Eagle Brandon Graham and make community appearances on the system’s behalf throughout…