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How 9 pediatric health systems build human connections
Pediatric health system marketing chiefs told Becker's they connect with patients on a human level by being authentic and highlighting real-life stories. -
Health systems, hospitals undergoing rebrands
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors. -
'Breaking through the noise': Boston Medical Center's marketing wins
Boston Medical Center Health System is building a "unified and cohesive brand" through a new marketing campaign and by integrating two former Steward Health Care hospitals, an executive told Becker's. -
NYC Health + Hospitals/Gotham Health debuts documentary
NYC Health + Hospitals/Gotham Health has released a five-minute documentary. -
4th Novant Health-Michael Jordan clinic to open
Charlotte, N.C.-based Novant Health and former professional basketball player Michael Jordan have opened their fourth clinic in North Carolina. -
Digital experience is 'table stakes' for Geisinger's new marketing chief
Geisinger's new marketing chief plans to boost the digital patient experience and leverage the Risant Health partnership while being careful with AI. -
Cleveland Clinic refutes allegations in new ad campaign
Cleveland Clinic says a new ad campaign targeting the health system is "riddled with inaccuracies and lies," WKYC reported Feb. 13. -
Northwestern Medicine, Peloton team up for heart health
Chicago-based Northwestern Medicine has partnered with fitness company Peloton to launch a new heart health-focused workout class. -
Manning family partnership to rebrand Children's Hospital New Orleans
Children's Hospital New Orleans will be renamed Manning Family Children's in partnership with the renowned football family. -
IU Health inks $7M naming rights deal
Indianapolis-based Indiana University Health has signed a 15-year, $7 million naming rights agreement with a local suburb, the Indianapolis Star reported. -
2 health systems to air Super Bowl ads
New York City-based NYU Langone Health and Charleston, S.C.-based MUSC Health will air Super Bowl commercials Feb. 9. -
San Francisco Giants tap UCSF Health for medical care
The San Francisco Giants have teamed up with San Francisco-based UCSF Health to enhance healthcare services for players, staff and the broader Bay Area community. -
Sentara rebrands 18 urgent care centers
Eighteen Velocity Urgent Care centers across Virginia will officially transition to the Sentara Urgent Care brand on Feb. 3, following Norfolk, Va.-based Sentara Health's full acquisition of the clinics in December 2023. -
Former hospital spokesperson directs film
The former spokesperson of Riverdale, Ga.-based Southern Regional Medical Center is releasing his debut film. -
Sports icons join forces with Ascension St. Vincent
Indianapolis-based Ascension St. Vincent Hospital has teamed up with two sports icons for its latest commercial, Hawk Central reported Jan. 23. -
How Providence will use AI for marketing in 2025
Providence's marketing leader told Becker's the healthcare industry must continue to adapt to an "AI world." -
Indiana hospital to rebrand after joining Deaconess Health
Jasper, Ind.-based Memorial Hospital and Health Care Center this summer will change its name to Deaconess Memorial Medical Center. -
Sharp HealthCare nabs naming rights for San Diego FC
San Diego-based Sharp HealthCare's name will adorn a new 50,000-square-foot training center used by MLS franchise San Diego FC. -
Generative AI, TikTok: Marketing at Cleveland Clinic in '25
Generative AI will be a major focus of Cleveland Clinic's marketing department in 2025, its leader told Becker's. -
NewYork-Presbyterian teams up with 'Sesame Street'
New York City-based NewYork-Presbyterian has partnered with Sesame Workshop, the nonprofit organization behind "Sesame Street," to promote healthy habits among children.
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