Several health systems and hospitals across the country are searching for marketing talent.

Oakland, Calif.-based Kaiser Permanente unveiled a new TV ad June 6 that has already been seen more than 31 million times, Ad Age reported.

The Michigan Health and Hospital Association has launched a new campaign to create a pipeline of nurses and other healthcare workers with the aim of addressing the severe staffing shortages affecting Michigan hospitals and health systems. 

Salt Lake City-based Intermountain Health improved its online reviews by soliciting for more of them and investing more resources in managing replies, G2 reported.

TV and radio host Ryan Seacrest has been opening broadcast studios in children's hospitals across the country to allow pediatric patients and their families to tell their stories and have fun during a challenging time.

Numerous rankings and awards aim to quantify the top hospital and health system brands. But what does ChatGPT think?

Sparrow Health System will change its name to the University of Michigan Health-Sparrow in 2024, WLNS reported June 5. 

The NBA finals between the Denver Nuggets and Miami Heat tip off June 1, and each team is sponsored by a local health system.

When Marlton, N.J.-based Virtua Health needs advice for a new marketing campaign, it asks its patients what they think.

St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke's Health System said they will keep their individual brands as they form an integrated academic health system.

Seven hospitals have announced name changes or other rebranding efforts since April 13:

Thirteen hospitals and health systems were among the 19 best-in-show winners at the 2023 Healthcare Advertising Awards.

Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.

A Kansas health system that is part of Nashville, Tenn.-based HCA Healthcare has rebranded its women's healthcare services, Wichita Business Journal reported.

Marketing leaders at health systems honored for trust and their human-centered approach told Becker's they make sure their words match their actions and tell stories from the point of view of their patients and staffers.

Fat Joe has recruited fellow rappers such as Busta Rhymes, Rick Ross and French Montana to encourage hospitals to be more transparent with their pricing, CNN reported.

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.

Clarkston, Wash.-based Tri-State Memorial Hospital & Medical Campus is shortening its name to TriState Health, Big Country News reported May 23. 

Boston Medical Center is "rewriting healthcare" with a new ad campaign that debuted May 22, Marketing Daily reported.

Health system marketing leaders not only promote the brand but can directly affect patient care as well as hiring and retention, the marketing chief of Indianapolis-based IU Health, told Becker's.