From ad agencies to insurance giants to Wall Street, the marketing chiefs steering the nation’s top children’s hospitals didn’t all start in healthcare — but they’ve ended up running some of its highest-stakes brands. U.S. News & World Report named…
Digital Marketing
Grand Itasca Clinic and Hospital in Grand Rapids, Minn., has adopted a new name: Fairview Grand Itasca. The organization announced the change to reflect its longstanding partnership with Minneapolis-based Fairview Health Services and its sister facility, Fairview Range, in Hibbing,…
Philadelphia-based Jefferson Health and the Lehigh Valley IronPigs have announced a naming rights deal that will rename the team’s Allentown, Pa., stadium Jefferson Park starting with the 2027 season. The ballpark, currently known as Coca-Cola Park, is home to the…
Salt Lake City-based Intermountain Health’s contact center fields about 260,000 calls a month, roughly 80% to 90% of them tied to primary care clinics across the 34-hospital system. That volume presents more than just a challenge. “We see a massive…
Health system marketers are increasingly asked to defend their budgets in the same terms as any other department: with a number attached to a specific outcome. Dona Landers, director of digital marketing at Cincinnati-based Christ Hospital Health Network, offers two…
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When Somerville, Mass.-based Mass General Brigham first began experimenting with AI in its marketing department, the work looked like many other health systems’ early pilots: market research, analytics and creative testing. Mark Bohen, chief marketing and communications officer of Mass…
Cambridge, Mass.-based Beth Israel Lahey Health has signed a multiyear partnership with the Boston Bruins that names the health system the team’s official healthcare partner. The partnership will include health and wellness initiatives, community events and youth hockey programming involving…
Syracuse, N.Y.-based Crouse Health has signed a three-year, $1.5 million agreement to become the naming sponsor of Onondaga County’s new aquarium. The venue will be called the Crouse Health Harborview Aquarium when it opens, per a late August news release.…
Hattiesburg, Miss.-based Forrest Health has rebranded as Forrest, bringing its hospitals, clinics and other care sites under one unified name and visual identity. The health system unveiled the new brand Sept. 8, according to a news release. The new identity…
A patient has filed a bill of discovery against Hartford (Conn.) HealthCare Corporation, seeking a court order forcing the health system to identify an employee who allegedly accessed her medical records without authorization, access she claims is tied to confidential…