Atrium Health, based in Charlotte, N.C., has secured naming rights to the Carolina Panthers’ new training facility in Charlotte. The team said the site will be called the Atrium Health Training Facility, according to an April 16 news release. The…
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The two universities that met in the 2026 NCAA men’s basketball championship in early April both have health systems. And while the Michigan Wolverines defeated the UConn Huskies 69-63, the game was a victory for both of their healthcare arms.…
Emplify Health, headquartered in La Crosse and Green Bay, Wis., has secured the naming rights for a field at a multiuse development next to the Green Bay Packers’ stadium. The central gathering place at the Packers-developed Titletown will now be…
Tampa-based University of South Florida Athletics and Tampa General Hospital have formed a multi-year partnership to place the TGH logo on the USF Bulls football uniforms. The logo will mark the first jersey patch sponsorship in Florida college athletics and…
UFC has renewed its partnership with the Hospital for Special Surgery in New York City under a new multiyear agreement, continuing a nearly decade-long relationship focused on athlete care and orthopedic support. The agreement keeps the Hospital for Special Surgery…
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The Buffalo Bills and Kaleida Health have extended their partnership, with Kaleida Health remaining the team’s official healthcare provider and securing naming rights to the Bills’ training facility. The facility will be called the Kaleida Health Performance Center, a year-round…
Madison, Wis.-based UW Health has become the first jersey sponsor dedicated exclusively to collegiate women’s sports through a partnership with Madison-based University of Wisconsin. The six-hospital system’s logo will appear on uniforms worn by the Wisconsin Badgers women’s basketball, hockey,…
Noblesville, Ind.-based Riverview Health has secured the naming rights for a local arena. The 3,400-seat stadium, which opened in August, will be known as Riverview Health Arena at Innovation Mile. The venue hosts the Noblesville Boom, the G League affiliate…
Minneapolis-based Fairview Health Services is dropping “M Health” from its name following an organizational restructuring and a consumer-driven push to refocus on its “roots,” a marketing leader told Becker’s. M Health Fairview said in January it would rebrand in 2027…
As it marks 30 years, Norfolk, Neb.-based Faith Regional Health Services is rebranding to Faith Health, unifying its hospital, clinics and subsidiaries under one name, according to a March 24 news release shared with Becker’s. The new brand brings together…