Rady Children’s Health has launched its first systemwide brand campaign following the merger of the parent companies of Children’s Hospital of Orange County and Rady Children’s Hospital San Diego. The campaign, “For Every Dream They Dare to Dream,” is the…
Digital Marketing
Lexington, Ky.-based Saint Joseph Health plans to take on the name of its parent system, Chicago-based CommonSpirit Health. The eight-hospital network will begin using CommonSpirit branding in July. Saint Joseph Health was part of Englewood, Colo.-based Catholic Health Initiatives when…
Huntington, W.Va.-based Marshall Health Network has signed a five-year agreement to have all Marshall University athletes wear a patch with the health system’s logo on their jerseys. This will be the fourth all-sport jersey patch deal in the NCAA but…
Mount Sinai Health System in New York City overhauled its internal communications strategy during a large nursing strike, Ragan Communications reported April 29. When thousands of nurses walked off the job, the health system adapted patient care delivery and how…
Hammond, La.-based North Oaks Health System has rebranded as North Oaks Health. The organization also introduced a new logo and color palette to reflect its community roots and mission statement of “improving lives. every time. every touch.” “As expectations in…
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Successful partnerships between health systems and sports teams require clear organizational alignment and value propositions, marketing leaders said at Becker’s 16th Annual Meeting. But they do not always go as planned. An athlete might get arrested. The team might jack…
University of Rochester (N.Y.) Medical Center, aka UR Medicine, has rebranded as University of Rochester Medicine. The URMC and UR Medicine brands and logos will be retired, though individual hospitals will keep their current names. “This transition reflects our commitment…
The San Francisco 49ers and Sutter Health have entered a long-term partnership to expand access to preventive care, health resources and wellness programming across Northern California. Under the agreement, Sacramento, Calif.-based Sutter Health will serve as the NFL team’s official healthcare…
Care New England has introduced a new name for care at Butler Hospital in Providence, R.I.: Butler Behavioral Health. The rebrand reflects “the full range of behavioral and cognitive health services available at Butler Hospital,” according to a news release…
New Hyde Park, N.Y.-based Northwell Health has launched a digital toolkit aimed at helping hospitals and health systems nationwide develop and expand gun violence prevention programs. The resource, titled “Guiding Health Systems to Action on Firearm Injury & Violence Prevention,”…