Orlando (Fla.) Health is unifying its pediatric services under a single new brand, Orlando Health Children’s.
As part of the change, Orlando Health Arnold Palmer Hospital for Children in Orlando will be renamed Orlando Health Children’s Arnold Palmer Hospital.
The health system with locations in Florida, Alabama and Puerto Rico says the umbrella brand will cover its pediatric hospitals, physician specialties, institutes and outpatient programs, including the Orlando Health Children’s Pavilion currently under development, the Orlando Health Children’s Neuroscience Institute and the Orlando Health Children’s Heart Institute. The services will carry a new square block logo.
“Orlando Health Children’s brings our pediatric services together under one focused name, helping us work more collaboratively while continuing to deliver the same high-quality, compassionate care families know and trust,” said Justin Williams, senior vice president of Orlando Health and president of Orlando Health Children’s Arnold Palmer Hospital, in a July 1 news release.
Mr. Williams stated that the move positions the system’s children’s hospital, pavilion and service lines for continued growth.
Orlando Health is also establishing the Orlando Health Children’s Foundation to focus fundraising specifically on pediatric care, programs and technology. The Howard Phillips Center for Children and Families will keep its existing name, though some program logos will shift to match the new visual identity.
New signage will roll out over the coming months, with the brand appearing on Orlando Health’s website and social channels starting July 1.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.