St. Petersburg, Fla.-based Johns Hopkins All Children’s Hospital will not face reinstatement of the $213 million jury verdict against it after the Florida Supreme Court declined to review the case Aug. 4. The case stems from a 2016 court-ordered decision…
Digital Marketing
Health systems are doubling down on brand strategy, consumer experience and enterprise growth in 2026, and recent chief marketing and communications leadership changes reflect how central the role has become to competitive positioning. Here are chief marketing and communications leadership…
Saint Joseph Health’s hospitals and other facilities in Kentucky have adopted the CommonSpirit Health name, according to a July 29 Facebook post from CommonSpirit — Kentucky. The Lexington, Ky.-based system is now operating under the CommonSpirit name across its Kentucky…
Chattanooga, Tenn.-based Erlanger will retain the naming rights to Erlanger Park, the home of the Chattanooga Lookouts, even if its proposed merger with Greenville, S.C.-based Prisma Health goes through, the Chattanooga Times Free Press reported. Erlanger signed a nonbinding letter…
Methodist Health System’s Methodist Charlton Medical Center in Dallas will be renamed Methodist Southwest Medical Center, effective Aug. 1. The new name aligns with the geographic naming convention used across the system’s 12 other hospitals, by ownership and affiliation, according…
Advertisement
Cleveland Clinic has been named the third Founding Partner of Cleveland’s WNBA team, becoming the franchise’s official hospital and sports medicine provider. The multiyear deal covers Northeast Ohio and the surrounding region ahead of the team’s inaugural 2028 season, according…
Philadelphia-based Jefferson Health has named Philadelphia Eagles running back Saquon Barkley as its newest brand ambassador. Mr. Barkley will appear in Jefferson’s “Champions of Care” campaign alongside fellow Eagle Brandon Graham and make community appearances on the system’s behalf throughout…
Nashville-based HCA Healthcare plans to rebrand its TriStar Health hospitals under the HCA Healthcare name, according to the Nashville Business Journal. TriStar’s Nov. 14 proposal to Williamson Health’s consultant — Kauffman, Hall and Associates — stated that “HCA Healthcare plans…
Tampa General Hospital and Main Line Health each unveiled new college athletics jersey patch sponsorships, becoming the first health systems to hold such deals with the University of South Florida and Saint Joseph’s University, respectively. Tampa (Fla.) General and USF…
Bradford (Pa.) Regional Medical Center has been renamed Bradford Medical Park. The new name reflects the campus’s shift to a comprehensive outpatient healthcare destination, according to a July 17 news release. The rebrand follows Buffalo, N.Y.-based Kaleida Health’s decision to…