Salt Lake City-based Intermountain Health’s contact center fields about 260,000 calls a month, roughly 80% to 90% of them tied to primary care clinics across the 34-hospital system. That volume presents more than just a challenge. “We see a massive…
Digital Marketing
Health system marketers are increasingly asked to defend their budgets in the same terms as any other department: with a number attached to a specific outcome. Dona Landers, director of digital marketing at Cincinnati-based Christ Hospital Health Network, offers two…
When Somerville, Mass.-based Mass General Brigham first began experimenting with AI in its marketing department, the work looked like many other health systems’ early pilots: market research, analytics and creative testing. Mark Bohen, chief marketing and communications officer of Mass…
Cambridge, Mass.-based Beth Israel Lahey Health has signed a multiyear partnership with the Boston Bruins that names the health system the team’s official healthcare partner. The partnership will include health and wellness initiatives, community events and youth hockey programming involving…
Syracuse, N.Y.-based Crouse Health has signed a three-year, $1.5 million agreement to become the naming sponsor of Onondaga County’s new aquarium. The venue will be called the Crouse Health Harborview Aquarium when it opens, per a late August news release.…
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Hattiesburg, Miss.-based Forrest Health has rebranded as Forrest, bringing its hospitals, clinics and other care sites under one unified name and visual identity. The health system unveiled the new brand Sept. 8, according to a news release. The new identity…
A patient has filed a bill of discovery against Hartford (Conn.) HealthCare Corporation, seeking a court order forcing the health system to identify an employee who allegedly accessed her medical records without authorization, access she claims is tied to confidential…
Pittsburgh-based UPMC and Pitt Athletics have announced an expanded multiyear partnership that puts a UPMC patch on Pitt Football jerseys for the first time. The patch marks the first agreement of its kind for the University of Pittsburgh program and…
Cleveland Clinic’s 11th annual MENtion It survey finds that 74% of men rarely or never trust health information shared by online influencers, yet 39% have tried a diet or wellness trend after seeing it on social media. The health system…
Charleston, S.C.-based Roper St. Francis Healthcare has relaunched its website, RSFH.com, with AI-powered search, expanded MyChart integration and a redesigned site architecture aimed at simplifying patient access to care. The AI-powered search tool interprets the intent behind a user’s query…