Successful partnerships between health systems and sports teams require clear organizational alignment and value propositions, marketing leaders said at Becker’s 16th Annual Meeting. But they do not always go as planned. An athlete might get arrested. The team might jack…
Digital Marketing
University of Rochester (N.Y.) Medical Center, aka UR Medicine, has rebranded as University of Rochester Medicine. The URMC and UR Medicine brands and logos will be retired, though individual hospitals will keep their current names. “This transition reflects our commitment…
The San Francisco 49ers and Sutter Health have entered a long-term partnership to expand access to preventive care, health resources and wellness programming across Northern California. Under the agreement, Sacramento, Calif.-based Sutter Health will serve as the NFL team’s official healthcare…
Care New England has introduced a new name for care at Butler Hospital in Providence, R.I.: Butler Behavioral Health. The rebrand reflects “the full range of behavioral and cognitive health services available at Butler Hospital,” according to a news release…
New Hyde Park, N.Y.-based Northwell Health has launched a digital toolkit aimed at helping hospitals and health systems nationwide develop and expand gun violence prevention programs. The resource, titled “Guiding Health Systems to Action on Firearm Injury & Violence Prevention,”…
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New York City-based Mount Sinai Health System has launched a new podcast series focused on comprehensive women’s health. The series, “HERology,” is co-hosted by four Mount Sinai physicians and researchers, according to an April 21 news release. It features experts…
UW Health in Madison, Wis., has entered a multiyear agreement with the Green Bay Packers to become the team’s official healthcare partner. The health system will feature permanent signage at the stadium’s north entry gate and place logo patches on…
Atrium Health, based in Charlotte, N.C., has secured naming rights to the Carolina Panthers’ new training facility in Charlotte. The team said the site will be called the Atrium Health Training Facility, according to an April 16 news release. The…
The two universities that met in the 2026 NCAA men’s basketball championship in early April both have health systems. And while the Michigan Wolverines defeated the UConn Huskies 69-63, the game was a victory for both of their healthcare arms.…
Emplify Health, headquartered in La Crosse and Green Bay, Wis., has secured the naming rights for a field at a multiuse development next to the Green Bay Packers’ stadium. The central gathering place at the Packers-developed Titletown will now be…