Charleston (W.Va.) Area Medical Center’s hospitals are updating their signage as they take on their parent system’s name. The facilities are rebranding as Vandalia Health, a 17-hospital system formed in 2022 through the merger of CAMC and Morgantown, W.Va.-based Mon…
Digital Marketing
In 2025, King of Prussia, Pa.-based Universal Health Services sent more than 1 million text messages to patients to solicit Google reviews, which remain vital for health systems even in the era of AI search, a leader told Becker’s. Not…
Moses Lake, Wash.-based Samaritan Healthcare will now be known, simply, as Samaritan. The health system unveiled the rebranding ahead of its planned March 7 opening of a new $225 million hospital in Moses Lake. “Our new logo represents far more…
The Marshfield (Wis.) Clinic region of Sioux Falls, S.D.-based Sanford Health has unveiled a new brand identity to mark the one-year anniversary of the two organizations joining forces, signaling the next phase of their combined system. Marshfield Clinic officially partnered…
Emory Healthcare refurbished its brand identity Jan. 21 across Atlanta and Central Georgia, according to a health system news release shared with Becker’s. Seven things to know: 1. Emory Healthcare is an academic health system with 11 hospitals and provider…
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Brentwood, Tenn.-based Lifepoint Health’s four hospitals in Central Kentucky have unified under a new regional brand: Centerpoint Health. The following hospitals have been renamed, effective Jan. 15., with each name including the city where the hospital is located, according to…
New Orleans-based LCMC Health’s podcast is returning for a second year. In 2026, the eight-hospital system will now release “Beyond Extraordinary” on the second Tuesday of every month, with the first episode of the new season appearing Jan. 13, according…
Atlanta-based Northside Hospital has a new name for its urgent care line. The health system, which operates the centers in collaboration with national company Urgent Care Group, changed the branding for the seven Georgia facilities from Health Choice Urgent Care…
Multiple western New York health systems have disbanded a joint oncology marketing partnership after seven years. The Great Lakes Cancer Care Collaborative included such healthcare organizations as Buffalo-based Kaleida Health and Erie County Medical Center Corp., which will go back…
West Orange, N.J.-based RWJBarnabas Health has entered a partnership with Red Bull New York that places the health system at the center of the club’s training operations, medical care and community outreach. RWJBarnabas Health will hold naming rights to Red…