Tampa-based University of South Florida Athletics and Tampa General Hospital have formed a multi-year partnership to place the TGH logo on the USF Bulls football uniforms. The logo will mark the first jersey patch sponsorship in Florida college athletics and…
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UFC has renewed its partnership with the Hospital for Special Surgery in New York City under a new multiyear agreement, continuing a nearly decade-long relationship focused on athlete care and orthopedic support. The agreement keeps the Hospital for Special Surgery…
The Buffalo Bills and Kaleida Health have extended their partnership, with Kaleida Health remaining the team’s official healthcare provider and securing naming rights to the Bills’ training facility. The facility will be called the Kaleida Health Performance Center, a year-round…
Madison, Wis.-based UW Health has become the first jersey sponsor dedicated exclusively to collegiate women’s sports through a partnership with Madison-based University of Wisconsin. The six-hospital system’s logo will appear on uniforms worn by the Wisconsin Badgers women’s basketball, hockey,…
Noblesville, Ind.-based Riverview Health has secured the naming rights for a local arena. The 3,400-seat stadium, which opened in August, will be known as Riverview Health Arena at Innovation Mile. The venue hosts the Noblesville Boom, the G League affiliate…
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Minneapolis-based Fairview Health Services is dropping “M Health” from its name following an organizational restructuring and a consumer-driven push to refocus on its “roots,” a marketing leader told Becker’s. M Health Fairview said in January it would rebrand in 2027…
As it marks 30 years, Norfolk, Neb.-based Faith Regional Health Services is rebranding to Faith Health, unifying its hospital, clinics and subsidiaries under one name, according to a March 24 news release shared with Becker’s. The new brand brings together…
Increased spending on hospital advertisements is linked to a rise in emergency department visits and Medicare spending, according to research at Philadelphia-based University of Pennsylvania. For a 10% increase in a regional market’s hospital ads (about 150 more ad impressions),…
Nashville, Tenn.-based Vanderbilt Health recently partnered with the NFL’s Tennessee Titans — banking on a return that will “far outweigh” the cost, a health system leader told Becker’s. The organization struck a multiyear deal in early March to become the…
The Anaheim Ducks, a professional ice hockey team, are hosting a week of fundraising events to support pediatric care, with proceeds benefiting the CHOC Foundation, now part of Rady Children’s Health. The initiative, known as CHOCO Week, runs through March…