Move over, beer and potato chips — this year’s Super Bowl commercials want you to be healthy. From telehealth companies and pharma giants marketing weight-loss drugs to food manufacturers highlighting their healthiest products, the ads for Feb. 8’s big game…
Digital Marketing
New York City-based NYU Langone Health and New Hyde Park, N.Y.-based Northwell Health have reached a settlement agreement involving a dispute over an advertising campaign. In 2023, NYU Langone sued Northwell in federal court, asserting the competitor tried to “confuse”…
Oakland, Calif.-based Kaiser Permanente and RAJ Sports, the parent company of the Portland Thorns and Portland Fire, have entered a partnership aimed at expanding medical care and wellness services for professional women athletes and strengthening community programming in Portland, Ore.…
Hackensack Meridian Jersey Shore University Medical Center has renamed its HOPE Tower outpatient facility in honor of philanthropist Mary Ellen Harris and her late husband, Dr. Robert H. Harris, the health system announced. The Neptune, N.J.-based hospital said in a…
Arlington-based Texas Health Resources has signed a 10-year agreement for the naming rights to a new soccer stadium in Mansfield, Texas. Texas Health Mansfield Stadium is expected to open in the summer and host the North Texas Soccer Club, an…
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The M Health Fairview brand will be phased out in 2027 as part of a broader restructuring between Minneapolis-based Fairview Health Services and the University of Minnesota, Minnesota Star Tribune reported Jan. 30. The branding and marketing agreement will end…
For decades, many health systems operated with a foundational assumption: Patients would follow clinical guidance, choose care based on proximity and accept a hospital or physician’s recommendations largely without question. That reality is gone. Today’s patients are more informed, more…
Greensboro, N.C.-based Cone Health has rolled out a digital content platform with stories and expert insights on disease prevention, wellness and value-based care. The five-hospital system launched Your Health Matters in collaboration with the Triad Business Journal in Greensboro. Cone…
Morgantown, W.Va.-based Mon Health is transitioning its hospital and clinic signage to Vandalia Health, reflecting the branding of its parent health system. Mon Health merged with Charleston (W.Va.) Area Medical Center in 2022 to create Vandalia, which is headquartered in…
Chattanooga, Tenn.-based CHI Memorial is now CommonSpirit Health as its Tennessee and Georgia hospitals unveil new signage. The health system said in November it would take on the branding to better align with its Chicago-based parent organization. “This rebranding is…