Two years after a merger that created a now $12.1 billion system, St. Louis-based BJC Health is rolling out fresh branding to solidify its market positioning and boost recruitment and retention, leaders told Becker’s. St. Louis-based BJC HealthCare and Kansas…
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Hoag in Newport Beach, Calif., will rename a prominent departure area in honor of Kobe and Vanessa Bryant after a philanthropic gift from Vanessa Bryant. The donation establishes the Kobe & Vanessa Bryant Family Court at the Sue & Bill…
East Tennessee Children’s Hospital in Knoxville will be renamed Dolly Parton Children’s Hospital. The rebranding reflects a new partnership between the hospital and the entertainer and philanthropist, according to a Feb. 26 news release shared with Becker’s. “Being fortunate to…
Hartford (Conn.) HealthCare has signed on as the first “Founding Partner” of Hartford’s newly renamed PeoplesBank Arena, expanding the health system’s branding presence in Connecticut, Hartford Business Journal reported Feb. 25. Oak View Group, which manages the city-owned arena, announced…
As patients increasingly use AI search and chatbots to find health information, health system marketers told Becker’s they’re focusing on cultivating credibility and connectivity over chasing clicks. Sixteen percent of Americans now turn to chatbots such as ChatGPT and Gemini…
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Albany (N.Y.) Med Health System has agreed to serve as the presenting partner of Live Nation-promoted concerts at a local amphitheatre. Starting this summer at Saratoga Performing Arts Center in Saratoga Springs, N.Y., those performances will be dubbed Albany Med…
Troy (Ala.) Regional Medical Center has rolled out new branding. The health system unveiled a new logo and tagline — “Healthcare Close to Home” — developed with local marketing company Studio 207. “The branding, I think, is more in line…
Jefferson Health in Philadelphia has secured naming rights to the Philadelphia Eagles’ South Philadelphia practice facility as part of a multiyear extension of its partnership with the NFL team. The facility will now be known as the Jefferson Health Training…
Canandaigua, N.Y.-based UR Medicine Thompson Health has launched “Thompson On-Air,” a monthly podcast focused on delivering health information to residents across the Finger Lakes region. The podcast will feature conversations with Thompson Health providers, department leaders and clinicians on a…
Northside Hospital has landed the naming rights for the world’s largest 10K, which takes place in its home city of Atlanta. The newly named Northside Hospital Peachtree Road Race is held every Fourth of July, with tens of thousands of…