Rady Children’s Health has launched its first systemwide brand campaign following the merger of the parent companies of Children’s Hospital of Orange County and Rady Children’s Hospital San Diego.
The campaign, “For Every Dream They Dare to Dream,” is the first external effort to present a unified identity across the organization’s Southern California campuses, according to a May 5 news release shared with Becker’s.
It centers on the idea that families maintain hope for their children’s futures even during difficult moments and that pediatric health systems play a role in supporting that outlook while providing care. The effort includes a 90-second brand film that combines scenes of hospital care with depictions of children’s imagined futures, set to a reworked version of “A Million Dreams” from “The Greatest Showman.”
The campaign debuted internally April 28 and is scheduled to roll out publicly in May across digital platforms, billboards and movie theaters.
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