Maine health system unveils unified brand

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Bar Harbor, Maine-based Mount Desert Island Hospital and its affiliated health centers and retirement community have rebranded as Mount Desert Island Health.

The organization is launching the unified brand after it said many patients didn’t realize the hospital, clinics and speciality services were all part of the same health system.

“For many people, the word ‘hospital’ only tells part of our story,” MDI Health President and CEO Chrissi Maguire said in a May 5 news release. “Today, we are so much more. From primary care to behavioral health, emergency services, and community programs, we provide a continuum of care that extends far beyond hospital walls.”

MDI Hospital, the Birch Bay Village retirement community and all health center locations will maintain their respective names.

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