Hackensack Meridian Jersey Shore University Medical Center has renamed its HOPE Tower outpatient facility in honor of philanthropist Mary Ellen Harris and her late husband, Dr. Robert H. Harris, the health system announced. The Neptune, N.J.-based hospital said in a…
Digital Marketing
Arlington-based Texas Health Resources has signed a 10-year agreement for the naming rights to a new soccer stadium in Mansfield, Texas. Texas Health Mansfield Stadium is expected to open in the summer and host the North Texas Soccer Club, an…
The M Health Fairview brand will be phased out in 2027 as part of a broader restructuring between Minneapolis-based Fairview Health Services and the University of Minnesota, Minnesota Star Tribune reported Jan. 30. The branding and marketing agreement will end…
For decades, many health systems operated with a foundational assumption: Patients would follow clinical guidance, choose care based on proximity and accept a hospital or physician’s recommendations largely without question. That reality is gone. Today’s patients are more informed, more…
Greensboro, N.C.-based Cone Health has rolled out a digital content platform with stories and expert insights on disease prevention, wellness and value-based care. The five-hospital system launched Your Health Matters in collaboration with the Triad Business Journal in Greensboro. Cone…
Morgantown, W.Va.-based Mon Health is transitioning its hospital and clinic signage to Vandalia Health, reflecting the branding of its parent health system. Mon Health merged with Charleston (W.Va.) Area Medical Center in 2022 to create Vandalia, which is headquartered in…
Chattanooga, Tenn.-based CHI Memorial is now CommonSpirit Health as its Tennessee and Georgia hospitals unveil new signage. The health system said in November it would take on the branding to better align with its Chicago-based parent organization. “This rebranding is…
Charleston (W.Va.) Area Medical Center’s hospitals are updating their signage as they take on their parent system’s name. The facilities are rebranding as Vandalia Health, a 17-hospital system formed in 2022 through the merger of CAMC and Morgantown, W.Va.-based Mon…
In 2025, King of Prussia, Pa.-based Universal Health Services sent more than 1 million text messages to patients to solicit Google reviews, which remain vital for health systems even in the era of AI search, a leader told Becker’s. Not…
Moses Lake, Wash.-based Samaritan Healthcare will now be known, simply, as Samaritan. The health system unveiled the rebranding ahead of its planned March 7 opening of a new $225 million hospital in Moses Lake. “Our new logo represents far more…