Multiple western New York health systems have disbanded a joint oncology marketing partnership after seven years. The Great Lakes Cancer Care Collaborative included such healthcare organizations as Buffalo-based Kaleida Health and Erie County Medical Center Corp., which will go back…
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West Orange, N.J.-based RWJBarnabas Health has entered a partnership with Red Bull New York that places the health system at the center of the club’s training operations, medical care and community outreach. RWJBarnabas Health will hold naming rights to Red…
Providence, R.I.-based Care New England has launched a shared brand identity with a new logo across its three hospitals and various outpatient facilities. The $1.6 billion system’s locations — Butler Hospital and Women & Infants Hospital in Providence and Kent…
AI is altering the way consumers search for health information — and healthcare providers — while creating more concerns about the accuracy in the process. In 2026, healthcare marketers will need to navigate these emerging technologies while dealing with financial…
KidsHealth from Jacksonville, Fla.-based Nemours Children’s Health has become the most-visited pediatric website, with more than 110 million visits annually. KidsHealth, which recently marked its third decade of existence and surpassed 6 billion page views, features free, physician-approved articles, illustrations,…
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Health systems across the country have announced rebrands and hospital name changes in 2025, often tied to mergers, acquisitions or systemwide alignment. Below are some of the most recent announcements, as covered by Becker’s since May:
When Terry Haley joined Jacksonville, Fla.-based Nemours Children’s Health in November as executive vice president and chief marketing and communications officer, he stepped into the role at what he views as a pivotal moment for pediatric healthcare. “I joined Nemours…
The University of Texas Medical Branch in Galveston has launched a rebrand of the organization. UTMB announced the brand refresh Dec. 2, unveiling a new logo and tagline. The logo incorporates a shield inspired by Old Red, the university’s iconic…
One in 4 patients say they’ve switched healthcare providers because they lost trust in them, marketing agency Monigle found. Here are the top 12 reasons consumers don’t trust their providers, according to the survey of 1,000 household healthcare decision-makers published…
As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th Annual CEO + CFO Roundtable, Philip Guiliano, founding partner of BrandActive and…