Miami University’s Health Sciences and Wellness facility will now bear the Cleveland Clinic name, following a vote by the university’s board of trustees to approve a sponsorship and naming agreement. The 165,000-square-foot facility, renamed to the Cleveland Clinic Health Sciences…
Digital Marketing
Mount Sinai Health System’s brand stands out in a crowded New York City market through the “seamless integration” of its medical school and hospitals, the health system’s marketing chief told Becker’s. The New York City-based health system’s “One Mount Sinai”…
Northwell Health, based in New Hyde Park, N.Y., partnered with Flying Cork Media to produce an episode of Tomorrow’s World Today that highlighted the emerging field of bioelectronic medicine. The episode, titled “Revolutionary Research,” aired Aug. 23 on the Discovery…
Seattle-based UW Medicine has rolled out a new logo aimed at reinforcing its role as the health system of the University of Washington. The redesign includes the University of Washington’s official wordmark, which UW Medicine said in a Sept. 4…
The marketing firm for Escondido, Calif.-based Palomar Health attempted to tilt the results of a survey about the health system’s emergency department, the Valley Roadrunner in Valley Center, Calif., reported. In late August, the newspaper posted a survey asking readers…
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A county mayor continues to press Chattanooga, Tenn.-based Erlanger Health for more details on its naming rights deal for a new minor league baseball stadium, the Chattanooga Times Free Press reported. Hamilton County (Tenn.) Mayor Weston Wamp criticized the deal…
Gainesville, Fla.-based UF Health will continue providing medical care to Team USA athletes through the 2026 Milano-Cortina Winter Olympics and the 2028 Los Angeles Olympic and Paralympic Games under an extended agreement with the U.S. Olympic & Paralympic Committee. UF…
Stickers have been popping up on walls and poles around Chattanooga, Tenn., promoting Chattanooga-based Erlanger Health’s naming rights for a new minor league baseball stadium. Only the health system said it didn’t put them there. “Someone’s out there slapping them…
In an era of seismic change in healthcare — marked by rising costs, fierce competition, workforce shortages, and patients demanding seamless, digital-first access to care — the role of the Chief Marketing Officer has never been more complex or consequential.…
Opeyemi Oluwole joined Edison, N.J.-based Hackensack Meridian Health as chief marketing officer in late 2024, and hopes to turn the health system into a nationally recognized brand through personalized marketing, a consumer-focused approach to care, and touting its accomplishments and…