New York City-based Mount Sinai Health System will again serve as the official medical services provider for the U.S. Open Tennis Championships, marking the 13th year of its partnership with the United States Tennis Association. The tournament begins Aug. 18…
Digital Marketing
As health system budgets tighten, some marketing investments have been garnering a closer look. For example, in recent months, public officials have been questioning some health system stadium rights deals, which can cost millions of dollars per year. Marketing chiefs…
Pittsburgh-based Allegheny Health Network (AHN) and its flagship facility, Allegheny General Hospital, will once again serve as the setting for the second season of The Pitt, a medical drama centered on a fictional Pittsburgh hospital. “AHN, and our flagship trauma…
In its first year, Northwell Studios, the entertainment production arm of the New Hyde Park, N.Y.-based health system, has greenlit four projects and started developing a major motion picture. The health system had been hosting documentary filmmakers for years before…
Luverne, Ala.-based Crenshaw Community Hospital is warning patients of a scam posted on social media, the Luverne Journal reported. A July 22 Facebook post seeming to be from a law office claimed to alert citizens of a data breach at…
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Angola, Ind.-based Cameron Memorial Community Hospital has rebranded as Cameron Health. The name change reflects how the 25-bed hospital has grown to include a growing number of specialties and subspecialties and locations. “With our new name comes a new logo.…
The hospitals that made U.S. News & World Report’s Best Hospitals 2025-26 Honor Roll are led by chief marketing officers with cumulative decades of experience, as well as some newer executives. Here are the marketing leaders of the 20 hospitals…
A Texas academic medical center has rebranded to better reflect its local roots and align with its parent system. The University of North Texas Health Science Center at Fort Worth, which is often simply called HSC, is now known as…
From AI integration to workforce development, health system marketing leaders are making targeted investments in 2025 aimed at boosting engagement, strengthening strategy alignment and driving measurable results. Several marketing executives spoke with Becker’s about the initiatives and investments that are…
New Hyde Park, N.Y.-based Northwell Health has debuted a new public service campaign aimed at reducing firearm-related deaths among children, reinforcing its long-standing stance on treating gun violence as a public health crisis. In partnership with advertising agency StrawberryFrog, the…