New Hyde Park, N.Y.-based Northwell Health has debuted a new public service campaign aimed at reducing firearm-related deaths among children, reinforcing its long-standing stance on treating gun violence as a public health crisis. In partnership with advertising agency StrawberryFrog, the…
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A Louisiana hospital is eyeing a stadium naming rights deal that could cost as much as $50 million over a decade, the Advocate in Baton Rouge, La., reported. Baton Rouge-based Our Lady of the Lake Medical Center is in talks…
Amazon’s streaming service pulled a documentary critical of pharmacy benefit managers after receiving a legal threat from UnitedHealth Group, The New York Times reported. The docuseries, “Modern Medical Mafia,” accuses PBMs of acting as an organized “crime ring” that has…
Anderson, S.C.-based AnMed has rebranded its urgent care service line after teaming up with an urgent care chain. AnMed Urgent Care is the new name of the joint venture formed in March between AnMed and Urgent Care Group. The centers…
Health systems have been coming under scrutiny for stadium naming rights deals. In May, Weston Wamp, mayor of Hamilton County, Tenn., criticized Chattanooga, Tenn.-based Erlanger’s decision to acquire the naming rights to the new home of the Chattanooga Lookouts, the…
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Thirty-five hospitals and health systems have received 2025 Aster Awards for excellence in healthcare advertising. The hospital and health system Aster Award winners revealed in June are: AdventHealth (Altamonte Springs, Fla.) Adventist HealthCare Shady Grove Medical Center (Rockville, Md.) Arkansas…
Secaucus, N.J.-based Hudson Regional Health has unveiled a new brand identity and hospital names. The health system, the state’s fourth-largest, launched in May to operate Secaucus-based Hudson Regional Hospital and three hospitals that were previously part of now-defunct Bayonne, N.J.-based…
Indianapolis-based Indiana University Health has renamed one of its hospitals. As of July 1, Indiana University Health Saxony Hospital in Fishers, Ind., will be known as IU Health Fishers, according to a health system news release. The name change is…
Two health systems were honored at the Cannes Lions International Festival of Creativity 2025 for excellence in advertising and communications. Bronx, N.Y.-based Montefiore Health System won a Silver and Bronze Lion at the June festival in Cannes, France, while New…
Knoxville, Tenn.-based Cherokee Health Systems has officially changed its name to River Valley Health. The rebrand reflects the organization’s evolution from a small mental health clinic in Morristown, Tenn., to a regional healthcare provider offering integrated services. According to a…