Menomonee Falls, Wis.-based Froedtert ThedaCare Health has unveiled its new brand identity after being created through the merger of two Wisconsin health systems.
Milwaukee-based Froedtert Health and Neenah, Wis.-based ThedaCare joined forces in January 2024, creating a $5.8 billion, 19-hospital system with over 25,000 employees and 360 outpatient locations. The combined entity serves nearly half of Wisconsin residents annually.
“As the visible expression of our united culture, a new, unified system logo and brand declares to Wisconsin and beyond that we are united in purpose, united in our standards of excellence and united in our commitment to transform healthcare,” Froedtert ThedaCare Health President and CEO Imran Andrabi, MD, stated in a September news release. “A unified brand declares that we are one force for good, working together to achieve what neither organization could accomplish alone.”
The existing brands — Froedtert & the Medical College of Wisconsin health network and ThedaCare — and their logos will remain visible at the local hospital and clinic level, the health system noted.
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