The American Hospital Association has launched a new ad campaign asking Congress to protect access to hospital care as lawmakers consider legislation that the group says could harm patients and communities across the country. The ad, released June 23, focuses…
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Mass General for Children has rebranded as Mass General Brigham for Children. The move reflects the collaborative approach taken by the pediatric arm of the Somerville, Mass.-based health system. “The transition to Mass General Brigham for Children strengthens our identity,…
University of Miami Health System, based in Miami, has extended its partnership with the Miami Marlins, continuing its role as the team’s official medical provider. As part of the agreement, physicians from the health system’s department of orthopedics and sports…
North Kansas City (Mo.) Hospital and Meritas Health have united as one brand: NKC Health. Four things to know: 1. The move aims to improve care coordination and the patient experience and bolster the organization’s position as a regional healthcare…
Several health systems were honored at the recent 42nd Annual Healthcare Advertising Awards. The winners, revealed in May by Health Care Marketing Report, were chosen by a panel of judges based on such factors as creativity, quality, message effectiveness, consumer…
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Health system marketing leaders told Becker’s they build trusted brands by partnering with patient experience teams and highlighting stories of top-notch clinical care. Branding agency Monigle recently ranked the top 10 most trusted health system brands based on a survey…
A hospital formerly owned by now-defunct Steward Health Care has a new name and logo. Sharon (Pa.) Regional Medical Center is now known as Sharon Regional Health System, WFMJ reported May 30. The organization held a ribbon-cutting May 29 to…
A Tennessee government official is taking a local health system to task after it inked a naming rights deal to a new minor league baseball stadium. Weston Wamp, mayor of Hamilton County, Tenn., criticized Chattanooga, Tenn.-based Erlanger’s decision to acquire…
Cleveland Clinic London has launched a new podcast delving into complex health topics. “Exploring Health with Cleveland Clinic London” is hosted by orthopedic knee surgeon Kash Akhtar, MD, and features medical specialists talking about the latest in clinical innovation. The…
An Indiana health system has refreshed its brand as it prepares to open a new hospital. Batesville, Ind.-based Margaret Mary Health unveiled a new logo in May that will roll out across its locations over the next year. The new…