Viroqua, Wis.-based Vernon Memorial Healthcare has changed its name to Vernon Health. The rebrand, which began in 2021, was guided by input from the community and staff, according to the hospital’s website. It includes a new name, refreshed logo and…
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When the creators of The Pitt, a new medical drama set in a fictional Pittsburgh hospital, first conceptualized the show, authenticity was paramount. That’s why executive producers Michael Hissrich and John Wells reached out to Pittsburgh-based Allegheny Health Network and…
Aspen (Colo.) Valley Hospital has rebranded to Aspen Valley Health. The new brand, announced May 12, features a redesigned logo and updated visual identity. The rebrand aims to bring the organization’s expanding network of services under a unified identity. The…
Aurora, Colo.-based UCHealth has expanded its 15-year partnership with the U.S. Olympic & Paralympic Committee. The health system will serve as a national medical center for athletes who live and train in Colorado Springs, Colo., where an Olympic & Paralympic…
Boston Medical Center Health System has renamed two Massachusetts hospitals that it acquired as part of Dallas-based Steward Health Care’s 2024 bankruptcy. Good Samaritan Medical Center in Brockton has been renamed Boston Medical Center-South, and St. Elizabeth’s Medical Center in…
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Minneapolis-based Allina Health is working on a deal to secure naming rights to the New Ulm (Minn.) High School gymnasium, the Journal in New Ulm reported. The possible agreement would be for $115,000 over 10 years and change the name…
Elkins, W.Va.-based Davis Health System has rebranded to Vandalia Health. Charleston, W.Va.-based Vandalia acquired the three-hospital system in December 2023. Vandalia Health Davis has started rolling out new facility signs, logos, and patient and marketing materials. “Our new signage is…
Hartford (Conn.) HealthCare has released a new mini-documentary offering an unfiltered glimpse into life inside the intensive care unit. The film, Rise: Early Mobility in the Surgical Intensive Care Unit, is the seventh installment in an acclaimed series produced in…
Ocean Beach Hospital and Medical Clinics has a new name — Ocean Beach Health. In an April 2 news release, the Ilwaco, Wash.-based public hospital district said the change “reflects a growing commitment not just to treating illness, but to…
As hospital mergers and acquisitions ramp up across the country, a wave of rebranding is following in their wake—with health systems trading in legacy names and logos for new identities. Healthcare mergers and acquisitions declined by 9% from 2023 to…