NYC Health + Hospitals’ NYC Care program has launched a citywide public awareness campaign to boost enrollment and encourage renewals among current members.
The multilingual campaign, titled “Light the Way,” features new artwork and video content emphasizing the program’s benefits, particularly for immigrant communities. Ads will run across the five boroughs in print, digital, television, radio, transit, billboards, posters in local businesses and on social media.
Campaign materials are available in 12 languages — including Spanish, Chinese, Russian, Bengali and Haitian Creole — according to a Sept. 24 news release.
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