The Marshfield (Wis.) Clinic region of Sioux Falls, S.D.-based Sanford Health has unveiled a new brand identity to mark the one-year anniversary of the two organizations joining forces, signaling the next phase of their combined system. Marshfield Clinic officially partnered…
Digital Marketing
Emory Healthcare refurbished its brand identity Jan. 21 across Atlanta and Central Georgia, according to a health system news release shared with Becker’s. Seven things to know: 1. Emory Healthcare is an academic health system with 11 hospitals and provider…
Brentwood, Tenn.-based Lifepoint Health’s four hospitals in Central Kentucky have unified under a new regional brand: Centerpoint Health. The following hospitals have been renamed, effective Jan. 15., with each name including the city where the hospital is located, according to…
New Orleans-based LCMC Health’s podcast is returning for a second year. In 2026, the eight-hospital system will now release “Beyond Extraordinary” on the second Tuesday of every month, with the first episode of the new season appearing Jan. 13, according…
Atlanta-based Northside Hospital has a new name for its urgent care line. The health system, which operates the centers in collaboration with national company Urgent Care Group, changed the branding for the seven Georgia facilities from Health Choice Urgent Care…
Multiple western New York health systems have disbanded a joint oncology marketing partnership after seven years. The Great Lakes Cancer Care Collaborative included such healthcare organizations as Buffalo-based Kaleida Health and Erie County Medical Center Corp., which will go back…
West Orange, N.J.-based RWJBarnabas Health has entered a partnership with Red Bull New York that places the health system at the center of the club’s training operations, medical care and community outreach. RWJBarnabas Health will hold naming rights to Red…
Providence, R.I.-based Care New England has launched a shared brand identity with a new logo across its three hospitals and various outpatient facilities. The $1.6 billion system’s locations — Butler Hospital and Women & Infants Hospital in Providence and Kent…
AI is altering the way consumers search for health information — and healthcare providers — while creating more concerns about the accuracy in the process. In 2026, healthcare marketers will need to navigate these emerging technologies while dealing with financial…
KidsHealth from Jacksonville, Fla.-based Nemours Children’s Health has become the most-visited pediatric website, with more than 110 million visits annually. KidsHealth, which recently marked its third decade of existence and surpassed 6 billion page views, features free, physician-approved articles, illustrations,…