Think about the last time you bought a car. Or booked a special-occasion dinner. Maybe you even considered moving to a new city. Chances are, you didn’t make the decision in a vacuum. You asked someone. You read a review.…
Digital Marketing
Menomonee Falls, Wis.-based Froedtert ThedaCare Health has unveiled its new brand identity after being created through the merger of two Wisconsin health systems. Milwaukee-based Froedtert Health and Neenah, Wis.-based ThedaCare joined forces in January 2024, creating a $5.8 billion, 19-hospital…
Chicago-based Northwestern Medicine will rename its Lake Forest Hospital following a donation. The hospital will be renamed Northwestern Medicine Catherine Gratz Griffin Lake Forest Hospital, according to an Oct. 8 news release. The hospital is being renamed for Catherine Gratz…
We’ve all heard why pixels are problematic in healthcare (read up here if you haven’t). But what’s new and surprising is that it’s not just regulators or journalists driving scrutiny anymore. Cyber insurers who protect organizations against financial losses caused by cyber…
NYC Health + Hospitals’ NYC Care program has launched a citywide public awareness campaign to boost enrollment and encourage renewals among current members. The multilingual campaign, titled “Light the Way,” features new artwork and video content emphasizing the program’s benefits,…
Advertisement
As health systems continue to discipline employees for inflammatory social media posts, chief marketing officers told Becker’s it’s a constant struggle to inform and police staff about their online activities. Over the past few years, health systems have fired employees…
Volume 8 of the “Humanizing Brand Experience: Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human healthcare brands by measuring how well…
Fresh off an Emmy win for best drama series, HBO Max’s “The Pitt” has returned to film at Allegheny General Hospital in Pittsburgh for the series’ second season. The filming, set for Sept. 17-19, is taking place at the hospital’s…
A former leader at Nashville, Tenn.-based HCA Healthcare is bringing a more “immediate and personal” approach to her new role heading marketing for a three-hospital system in Kentucky. Christy Maraone was recently named vice president of marketing and communications at…
Miami University’s Health Sciences and Wellness facility will now bear the Cleveland Clinic name, following a vote by the university’s board of trustees to approve a sponsorship and naming agreement. The 165,000-square-foot facility, renamed to the Cleveland Clinic Health Sciences…