Digital Marketing

NewYork-Presbyterian, based in New York City, won two Emmy Awards for Best Commercial and Best Editor in Short Form Content.

Cleveland Clinic is addressing challenges in its YouTube content creation process by using AI tools.

New York City-based NewYork-Presbyterian has unveiled a $2 billion "For Every Future" campaign aimed at enhancing its physician workforce, technology and facilities.

An Alabama health system unveiled its new name in October amid a $250 million expansion.

A hospital with Chicago-based CommonSpirit Health responded to an op-ed in a California newspaper accusing the facility of ignoring overcrowding issues.

Providence, R.I.-based Lifespan has rebranded as Brown University Health.

Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.

A health system's logo will soon appear on an NBA jersey for the first time.

Yale New Haven (Conn.) Health has rebranded its urgent care centers.

Oakland, Calif.-based Kaiser Permanente became a founding partner of a WNBA expansion franchise in San Francisco and will have its name on the team's jerseys.