Increased spending on hospital advertisements is linked to a rise in emergency department visits and Medicare spending, according to research at Philadelphia-based University of Pennsylvania. For a 10% increase in a regional market’s hospital ads (about 150 more ad impressions),…
Digital Marketing
Nashville, Tenn.-based Vanderbilt Health recently partnered with the NFL’s Tennessee Titans — banking on a return that will “far outweigh” the cost, a health system leader told Becker’s. The organization struck a multiyear deal in early March to become the…
The Anaheim Ducks, a professional ice hockey team, are hosting a week of fundraising events to support pediatric care, with proceeds benefiting the CHOC Foundation, now part of Rady Children’s Health. The initiative, known as CHOCO Week, runs through March…
Gibson City, Ill.-based Gibson Area Hospital & Health Services has inked a deal for the naming rights to a local arena, the News-Gazette reported. The venue in Gifford, Ill., will be known as the Gibson Area Hospital Arena at Gordyville,…
Atlantic General Hospital in Berlin, Md., has been renamed TidalHealth Atlantic following its integration into the TidalHealth system last year. The name change also applies to the former Atlantic General Health System campuses, physician offices and diagnostic locations, which have…
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Freshpaint, a healthcare marketing analytics company, has promoted Ray Mina from chief marketing officer to CEO. Mr. Mina, who has served as CMO since 2022, steps into the role as the company expands its focus on connecting healthcare marketing spend…
Nashville, Tenn.-based Vanderbilt Health has struck a multiyear deal with the NFL’s Tennessee Titans to become the team’s official healthcare provider and sponsor its new arena. The academic health system will be a founding “cornerstone sponsor” of the new Nissan…
East Tennessee Children’s Hospital in Knoxville, Tenn., will be renamed Dolly Parton Children’s Hospital following a rebrand announced Feb. 26, a move its CEO said reflects long-standing alignment between the entertainer’s legacy and the organization’s mission. The hospital has existed…
Two years after a merger that created a now $12.1 billion system, St. Louis-based BJC Health is rolling out fresh branding to solidify its market positioning and boost recruitment and retention, leaders told Becker’s. St. Louis-based BJC HealthCare and Kansas…
Hoag in Newport Beach, Calif., will rename a prominent departure area in honor of Kobe and Vanessa Bryant after a philanthropic gift from Vanessa Bryant. The donation establishes the Kobe & Vanessa Bryant Family Court at the Sue & Bill…