Knoxville-based East Tennessee Children’s Hospital rebranded as Dolly Parton Children’s Hospital in February, garnering millions of impressions and major media coverage. Here are six things to know about the rebranding process and its results, according to a May 11 PRWeek…
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Salt Lake City-based Intermountain Health is partnering with Smith Entertainment Group to develop a sports medicine and performance center that will serve as the official healthcare hub for the Utah Jazz and Utah Mammoth. The Intermountain Health Sports Performance Center,…
Sacramento, Calif.-based Sutter Health has signed an agreement for the NBA’s Sacramento Kings to wear the health system’s logo on their jerseys next season. The 27-hospital network will also be the franchise’s official healthcare partner, with system staffers serving as…
Yale New Haven (Conn.) Health has signed an agreement for its logo to appear on the jerseys of the CT United FC men’s professional soccer team. The health system’s emblem appears on the side of the franchise’s home and away…
Bar Harbor, Maine-based Mount Desert Island Hospital and its affiliated health centers and retirement community have rebranded as Mount Desert Island Health. The organization is launching the unified brand after it said many patients didn’t realize the hospital, clinics and…
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Rady Children’s Health has launched its first systemwide brand campaign following the merger of the parent companies of Children’s Hospital of Orange County and Rady Children’s Hospital San Diego. The campaign, “For Every Dream They Dare to Dream,” is the…
Lexington, Ky.-based Saint Joseph Health plans to take on the name of its parent system, Chicago-based CommonSpirit Health. The eight-hospital network will begin using CommonSpirit branding in July. Saint Joseph Health was part of Englewood, Colo.-based Catholic Health Initiatives when…
Huntington, W.Va.-based Marshall Health Network has signed a five-year agreement to have all Marshall University athletes wear a patch with the health system’s logo on their jerseys. This will be the fourth all-sport jersey patch deal in the NCAA but…
Mount Sinai Health System in New York City overhauled its internal communications strategy during a large nursing strike, Ragan Communications reported April 29. When thousands of nurses walked off the job, the health system adapted patient care delivery and how…
Hammond, La.-based North Oaks Health System has rebranded as North Oaks Health. The organization also introduced a new logo and color palette to reflect its community roots and mission statement of “improving lives. every time. every touch.” “As expectations in…