Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities are increasingly relying on. Audio…
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Each and every day, hospital executives face intense competition and relentless pressure from stakeholders to improve revenue and profitability.
The American Society of Anesthesiologists is improving its email marketing system to by now allowing members to choose the topics they receive emails about, according to an ASA release.
A recent study has shown the majority of hospitals do not use Facebook to promote their mission and business goals, according to a news release from Simon Associates Management Consultants. The study examined the Facebook activity and tactics of 120…
The University of Pittsburgh Medical Center has introduced its new $16 million advertising campaign, according to a Pittsburgh Tribune-Review report.
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Marshall Steele, MD, CEO of Marshall | Steele and Matt Reigle, vice president of business development, recently presented a free webinar titled "Destination Orthopedic Centers: Healthcare Model for the Future" and answered many questions on the topic from participants.
TeamHealth, a provider of emergency department and hospitalist outsourcing, and TriMedx, a provider of clinical technology management services, have been named to Modern Healthcare's list of "Largest Healthcare Outsourcing Companies: 2010."
Despite its importance as the gateway to your hospital, the emergency department is often fraught with challenges — declining reimbursement, staffing shortages and often a lack of strong medical director leadership. In response to these growing challenges, and the uncertainty…
The chairman of the healthcare committee in the Vermont House of Representatives has proposed legislation that would prohibit hospitals from spending on advertising and marketing, according to a report by the Burlington Free Press.
Kaleida Health, based in Buffalo, N.Y., has started advertising to potential Canadian patients in southern Ontario, according to a report in The Buffalo News.