Ophthalmologists looking to expand market share and increase their referral base could consider satellite locations and grassroots marketing, according to a Vantage Outsourcing case study.
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The following is reprinted with permission from strategicplanningMD.Despite having rankings for everything imaginable in healthcare — patient satisfaction, core measures, best hospitals, best places to work and more — the industry still hasn't figured out how to measure and rank…
In a session at the Becker’s Hospital Review annual meeting in Chicago on May 17, Rhoda Weiss, PhD, a national healthcare consultant, speaker, author and editor of Marketing Health Services Magazine discussed a number of healthcare marketing and communications strategies…
The following is reprinted with permission from strategicplanningMD.A great hospital brand is hard to find. In the last two weeks, I have been in several major markets, including Atlanta, Jacksonville, New York City, northern New Jersey, and Charlotte. And during…
Physician referrals are a key component of hospitals' and health systems' patient volume. Healthcare organizations need to form relationships with physicians to create a strong and consistent referral pattern. Hospitals and health systems should include building a physician referral base…
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Scottsdale, Ariz.-based Medical Marketing Solutions, a full-service marketing company that works exclusively with medical practices, has redesigned its website.
Capital Medical Center in Olympia, Wash., has launched a new brand initiative, according to a Business Examiner report.
One of the biggest issues in healthcare is the upcoming patient demographic change because of the aging baby boomer generation. According to Kipp Fesenmaier, vice president of business development for Vantage Outsourcing, this issue has already caused the marketing of…
An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center's strengths, the surrounding patient market, and the tools a center can use to market to them, according to Scott Christiansen, CEO of CORE Medical…
More hospitals are using marketing data to promote services — such as cancer screenings and cholesterol tests — to certain patients with private insurance, according to a USA Today report.