Digital Marketing

Marshall Steele, MD, CEO of Marshall | Steele and Matt Reigle, vice president of business development, recently presented a free webinar titled "Destination Orthopedic Centers: Healthcare Model for the Future" and answered many questions on the topic from participants.

TeamHealth, a provider of emergency department and hospitalist outsourcing, and TriMedx, a provider of clinical technology management services, have been named to Modern Healthcare's list of "Largest Healthcare Outsourcing Companies: 2010."

Despite its importance as the gateway to your hospital, the emergency department is often fraught with challenges — declining reimbursement, staffing shortages and often a lack of strong medical director leadership. In response to these growing challenges, and the uncertainty…

The chairman of the healthcare committee in the Vermont House of Representatives has proposed legislation that would prohibit hospitals from spending on advertising and marketing, according to a report by the Burlington Free Press.

Kaleida Health, based in Buffalo, N.Y., has started advertising to potential Canadian patients in southern Ontario, according to a report in The Buffalo News.

Camden, N.J.-based Cooper Health System and Voorhees, N.J.-based Virtua have settled a lawsuit over "top docs" advertisements and have agreed to new rules for their claims in these kinds of ads, according to a report in the Courier-Post.

In a marketplace of increasingly savvy and cost-conscious consumers and increased competition for healthcare services, facilities must take an active role in promoting their services to potential customers.

"I am a healthcare sales and marketing professional with nearly 12 years experience with expertise in physician referrals. I am seeking an employment opportunity within the sales and marketing/business development arena. In my nearly 12 years experience, I have assisted…

While display ads have been "among the slowest-growing formats in the online-ad marketplace … some ad-technology and Web-measurement companies are … offering data that they say show display advertising is more effective than marketers think," says a report in the…

Contact Jessica Cole, our chief of business development, at (312) 505-9387 or via e-mail at Jessica@beckersasc.com to discuss how advertising in the E-Weekly can help you achieve your marketing goals.