In an increasingly competitive healthcare environment, marketing is becoming ever more important. Marketing for specialty programs, such as those in cardiology, oncology, neurology, radiology and orthopedics and spine, is particularly important because they require a great deal of investment by…
Digital Marketing
Kim Woodruff, VP of corporate finance and compliance for Pinnacle III, an operator, manager and developer of ambulatory surgery centers, addresses five questions pertaining to the topic of ambulatory surgery centers and their use of social media. Read more in…
Somnia Anesthesia has announced the launch of a new group on LinkedIn.
Akron (Ohio) Children's Hospital has said it will stop using the phrase "OMG!" in its marketing efforts, following a complaint from a local blogger who believes the use of the term is disrespectful to god, according to a Chicago Sun-Times…
The University of Michigan Health System, based in Ann Arbor, has launched a $3.5 million annual ad campaign to promote its new C.S. Mott Children's Hospital and Von Voigtlander Women's Hospital, both of which are scheduled to open in November,…
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Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities are increasingly relying on. Audio…
Each and every day, hospital executives face intense competition and relentless pressure from stakeholders to improve revenue and profitability.
The American Society of Anesthesiologists is improving its email marketing system to by now allowing members to choose the topics they receive emails about, according to an ASA release.
A recent study has shown the majority of hospitals do not use Facebook to promote their mission and business goals, according to a news release from Simon Associates Management Consultants. The study examined the Facebook activity and tactics of 120…
The University of Pittsburgh Medical Center has introduced its new $16 million advertising campaign, according to a Pittsburgh Tribune-Review report.