Camden, N.J.-based Cooper Health System and Voorhees, N.J.-based Virtua have settled a lawsuit over "top docs" advertisements and have agreed to new rules for their claims in these kinds of ads, according to a report in the Courier-Post.
Digital Marketing
In a marketplace of increasingly savvy and cost-conscious consumers and increased competition for healthcare services, facilities must take an active role in promoting their services to potential customers.
"I am a healthcare sales and marketing professional with nearly 12 years experience with expertise in physician referrals. I am seeking an employment opportunity within the sales and marketing/business development arena. In my nearly 12 years experience, I have assisted…
While display ads have been "among the slowest-growing formats in the online-ad marketplace some ad-technology and Web-measurement companies are offering data that they say show display advertising is more effective than marketers think," says a report in the…
Contact Jessica Cole, our chief of business development, at (312) 505-9387 or via e-mail at Jessica@beckersasc.com to discuss how advertising in the E-Weekly can help you achieve your marketing goals.
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