Digital Marketing

Capital Medical Center in Olympia, Wash., has launched a new brand initiative, according to a Business Examiner report.

One of the biggest issues in healthcare is the upcoming patient demographic change because of the aging baby boomer generation. According to Kipp Fesenmaier, vice president of business development for Vantage Outsourcing, this issue has already caused the marketing of…

An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center's strengths, the surrounding patient market, and the tools a center can use to market to them, according to Scott Christiansen, CEO of CORE Medical…

More hospitals are using marketing data to promote services — such as cancer screenings and cholesterol tests — to certain patients with private insurance, according to a USA Today report.

In an increasingly competitive healthcare environment, marketing is becoming ever more important. Marketing for specialty programs, such as those in cardiology, oncology, neurology, radiology and orthopedics and spine, is particularly important because they require a great deal of investment by…

Kim Woodruff, VP of corporate finance and compliance for Pinnacle III, an operator, manager and developer of ambulatory surgery centers, addresses five questions pertaining to the topic of ambulatory surgery centers and their use of social media. Read more in…

Somnia Anesthesia has announced the launch of a new group on LinkedIn.

Akron (Ohio) Children's Hospital has said it will stop using the phrase "OMG!" in its marketing efforts, following a complaint from a local blogger who believes the use of the term is disrespectful to god, according to a Chicago Sun-Times…

The University of Michigan Health System, based in Ann Arbor, has launched a $3.5 million annual ad campaign to promote its new C.S. Mott Children's Hospital and Von Voigtlander Women's Hospital, both of which are scheduled to open in November,…

Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities are increasingly relying on. Audio…