Digital Marketing

As health systems build their retail health strategies, they come to face a big question: Where should they locate their clinics?

Lake View Hospital in Two Harbors, Minn., which is affiliated with Duluth, Minn.-based St. Luke's Hospital, announced it has changed its logo to match that of St. Luke's.

Payer+Provider Syndicate released an index ranking the web presence of hospitals and health systems following the success of its Payer Web Presence Index.

One way management can assess how well employees are aligned with an organization's brand is by conducting an annual brand check-up, according to a whitepaper from Smith & Jones.

This week marks the occurrence of a twice-a-year event taking place in many cities across the globe: Social Media Week. During Social Media Week, host cities, which include 25-plus cities throughout North and South America, Europe, Africa and Asia, oversee…

Mitchell County Regional Health Center in Osage, Iowa, has designed a new logo as part of a rebranding campaign, according to a Mitchell County Press report.

Oak Brook, Ill.-based Advocate Health Care announced that along with marketing, it will use social media and develop a brand journalism platform to help raise awareness about stroke and stroke prevention.

Great Neck, N.Y.-based North Shore-LIJ Health System has announced the launch of a $4 million marketing campaign to promote its new cancer institute.  

Melville, N.Y.-based North American Partners in Anesthesia named Barbara Cerrone as its first director of marketing and corporate communications.

Hospitals should involve physicians in their marketing strategies to build the brand and increase patient volume, according to a white paper by Smith & Jones.