Digital Marketing

The following is reprinted with permission from strategicplanningMD.When was the last time you gave any thought to the platform your hospital's brand was anchored to? Was the brand platform a deliberate choice, or did it "just happen"? Even more important,…

Members of the American Hospital Association now have an opportunity to "like" the organization on Facebook and tweet it on Twitter.

In a presentation titled "5 Basic PR Tactics That Every Hospital System Should Remember," President of Crawford Strategy Marion Crawford discussed how hospitals can connect with the media during times of prosper and crisis. She also discussed internal communication in…

The following is reprinted with permission from strategicplanningMD.Brands are like children; they need constant attention, lots of love and an occasional time out. Because the brand is merely a reflection of the organization's mission and culture, it can never be…

Ophthalmologists looking to expand market share and increase their referral base could consider satellite locations and grassroots marketing, according to a Vantage Outsourcing case study.

The following is reprinted with permission from strategicplanningMD.Despite having rankings for everything imaginable in healthcare — patient satisfaction, core measures, best hospitals, best places to work and more — the industry still hasn't figured out how to measure and rank…

In a session at the Becker’s Hospital Review annual meeting in Chicago on May 17, Rhoda Weiss, PhD, a national healthcare consultant, speaker, author and editor of Marketing Health Services Magazine discussed a number of healthcare marketing and communications strategies…

The following is reprinted with permission from strategicplanningMD.A great hospital brand is hard to find. In the last two weeks, I have been in several major markets, including Atlanta, Jacksonville, New York City, northern New Jersey, and Charlotte. And during…

Physician referrals are a key component of hospitals' and health systems' patient volume. Healthcare organizations need to form relationships with physicians to create a strong and consistent referral pattern. Hospitals and health systems should include building a physician referral base…

Scottsdale, Ariz.-based Medical Marketing Solutions, a full-service marketing company that works exclusively with medical practices, has redesigned its website.