The healthcare industry is always looking at ways to improve the process of moving patients effectively and efficiently through the system—from changing admission and discharge policies, to enhancing staffing structures—and these efforts have helped.
Digital Marketing
Louisville, Ky.-based Humana is looking to reach out to its senior demographic through a new medium: television, according to AdWeek.
In a recent news release, location marketing technology leader SIM Partners announced a partnership with patient feedback management provider Binary Fountain®, giving healthcare marketers an integrated solution to drive patient acquisition through increased search visibility and greater transparency.
SPM Marketing & Communications Location: La Grange, Ill. Type of company: Healthcare marketing communications firm Meet the organization: As a brand consultancy and integrated healthcare marketing communications firm, SPM Marketing & Communications handles everything from traditional advertising to branding to digital and media.…
Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives.
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Less than a month after its launch, Jay Z's music streaming app Tidal dropped from its rank as the 19th most download app to No. 664, according to Business Insider. By comparison, Spotify, the most in-demand music streaming app, rests…
1. Sheridan has evolved over the years into one of the largest and most respected providers of anesthesiology services to hospitals and surgery centers.
At the Becker's Hospital Review Annual CIO and CEO Roundtables in Chicago, Nov. 4 and 5, Mark Viden, director, digital strategy and brand management at San Francisco-based Dignity Health; and Sue MacInnes, chief market solutions officer at Medline, discussed the…
Springfield, Va.-based USA Mobility, including Amcom Software and USA Mobility Wireless, has launched a new corporate brand combining the companies' identities into one: Spok.
Past participants of ad studies through Becker’s Hospital Review, in partnership with Signet Research, have been able to get insight in 3 areas: 1. A deeper understanding of the Becker’s Hospital Review readership through the “Reader Profile” For example:…