Buffalo-based BlueCross BlueShield of Western New York launched a free podcast series offering listeners health insurance industry insight from thought leaders in the field.
Digital Marketing
Cigna's new advertising campaign is using famous TV physicians to convince viewers to take control of their personal health, reports Adage.
Bloomfield, Conn.-based Cigna International's new health insurance ads — aimed at global travelers — represent the insurer's first solely digital ad campaign, Campaign Magazine reported.
Want to improve your company's social media usage? Chris Strub is the guy for you.
The healthcare industry is always looking at ways to improve the process of moving patients effectively and efficiently through the system—from changing admission and discharge policies, to enhancing staffing structures—and these efforts have helped.
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Louisville, Ky.-based Humana is looking to reach out to its senior demographic through a new medium: television, according to AdWeek.
In a recent news release, location marketing technology leader SIM Partners announced a partnership with patient feedback management provider Binary Fountain®, giving healthcare marketers an integrated solution to drive patient acquisition through increased search visibility and greater transparency.
SPM Marketing & Communications Location: La Grange, Ill. Type of company: Healthcare marketing communications firm Meet the organization: As a brand consultancy and integrated healthcare marketing communications firm, SPM Marketing & Communications handles everything from traditional advertising to branding to digital and media.…
Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives.
Less than a month after its launch, Jay Z's music streaming app Tidal dropped from its rank as the 19th most download app to No. 664, according to Business Insider. By comparison, Spotify, the most in-demand music streaming app, rests…