Digital Marketing

In 2015, U.S. Medicare beneficiary population was estimated to be 55.5 million individuals, according to the Kaiser Family Foundation (KFF).

Oscar Health, a New York City-based health insurance startup, rolled out its campaign for the ACA marketplace's 2018 open enrollment Sept. 18.

Bloomfield, Conn.-based Cigna will release the second iteration of its TV Doctors of America campaign aimed at influencing consumers to access preventative care services.

As healthcare systems get more savvy about using digital to improve patient acquisition, more medical providers are asking me about the best ways to apply paid search and social media.

For the past 15 years, I’ve spent my career working and interacting with healthcare executives across the country. Only recently, however, have I seen healthcare system leaders make meaningful investments in their digital footprint to complement investments in their physical…

The healthcare sector is excellent at constantly evolving to keep up with new science and technology, but it sometimes struggles to keep up with patient expectations.

Dana Haynie. Vice President of Growth and Marketing for Cancer Treatment Centers of America at Southwestern Regional Medical Center (Tulsa, Okla.). As vice president of growth and marketing for Cancer Treatment Centers of America at Southwestern Regional Medical Center, Ms.…

Jody Bilney, chief consumer officer of Humana, recently spoke with Forbes about how the health insurance giant is adapting its marketing strategies to appeal to today's healthcare consumers.

Researchers found an association between the number of health insurance advertisements aired during the 2013 to 2014 open enrollment period and the rate of uninsured Americans, according to a study published in Health Affairs.

Buffalo-based BlueCross BlueShield of Western New York launched a free podcast series offering listeners health insurance industry insight from thought leaders in the field.