1. Sheridan has evolved over the years into one of the largest and most respected providers of anesthesiology services to hospitals and surgery centers.
Digital Marketing
At the Becker's Hospital Review Annual CIO and CEO Roundtables in Chicago, Nov. 4 and 5, Mark Viden, director, digital strategy and brand management at San Francisco-based Dignity Health; and Sue MacInnes, chief market solutions officer at Medline, discussed the…
Springfield, Va.-based USA Mobility, including Amcom Software and USA Mobility Wireless, has launched a new corporate brand combining the companies' identities into one: Spok.
Past participants of ad studies through Becker’s Hospital Review, in partnership with Signet Research, have been able to get insight in 3 areas: 1. A deeper understanding of the Becker’s Hospital Review readership through the “Reader Profile” For example:…
As health systems build their retail health strategies, they come to face a big question: Where should they locate their clinics?
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Lake View Hospital in Two Harbors, Minn., which is affiliated with Duluth, Minn.-based St. Luke's Hospital, announced it has changed its logo to match that of St. Luke's.
Payer+Provider Syndicate released an index ranking the web presence of hospitals and health systems following the success of its Payer Web Presence Index.
One way management can assess how well employees are aligned with an organization's brand is by conducting an annual brand check-up, according to a whitepaper from Smith & Jones.
This week marks the occurrence of a twice-a-year event taking place in many cities across the globe: Social Media Week. During Social Media Week, host cities, which include 25-plus cities throughout North and South America, Europe, Africa and Asia, oversee…
Mitchell County Regional Health Center in Osage, Iowa, has designed a new logo as part of a rebranding campaign, according to a Mitchell County Press report.