Researchers found an association between the number of health insurance advertisements aired during the 2013 to 2014 open enrollment period and the rate of uninsured Americans, according to a study published in Health Affairs.
Digital Marketing
Buffalo-based BlueCross BlueShield of Western New York launched a free podcast series offering listeners health insurance industry insight from thought leaders in the field.
Cigna's new advertising campaign is using famous TV physicians to convince viewers to take control of their personal health, reports Adage.
Bloomfield, Conn.-based Cigna International's new health insurance ads — aimed at global travelers — represent the insurer's first solely digital ad campaign, Campaign Magazine reported.
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The healthcare industry is always looking at ways to improve the process of moving patients effectively and efficiently through the system—from changing admission and discharge policies, to enhancing staffing structures—and these efforts have helped.
Louisville, Ky.-based Humana is looking to reach out to its senior demographic through a new medium: television, according to AdWeek.
In a recent news release, location marketing technology leader SIM Partners announced a partnership with patient feedback management provider Binary Fountain®, giving healthcare marketers an integrated solution to drive patient acquisition through increased search visibility and greater transparency.
SPM Marketing & Communications Location: La Grange, Ill. Type of company: Healthcare marketing communications firm Meet the organization: As a brand consultancy and integrated healthcare marketing communications firm, SPM Marketing & Communications handles everything from traditional advertising to branding to digital and media.…
Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives.