Oak Brook, Ill.-based Advocate Health Care announced that along with marketing, it will use social media and develop a brand journalism platform to help raise awareness about stroke and stroke prevention.
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Great Neck, N.Y.-based North Shore-LIJ Health System has announced the launch of a $4 million marketing campaign to promote its new cancer institute.
Melville, N.Y.-based North American Partners in Anesthesia named Barbara Cerrone as its first director of marketing and corporate communications.
Hospitals should involve physicians in their marketing strategies to build the brand and increase patient volume, according to a white paper by Smith & Jones.
"The way that hospitals can successfully grow their service lines, and possibly grow their enterprises, is by offering fundamentally better experiences, which should translate into marketing," says Matt Hall, founder and CEO of Human Care Systems, a healthcare marketing agency.
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Hospital leaders should understand the unique values of each generation of patients, as patients may choose their healthcare providers for different reasons based on their age, according to a report from Smith & Jones.
Irving, Texas-based VHA named Kyle Pyron senior vice president for marketing and communications.
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The following is reprinted with permission from AchieveIt.Does your hospital's brand have defined values — brand attributes — that drive your brand promise? Are brand values even necessary? Do they make a difference?
The American Society of Anesthesiologists is calling for participation in its tenth annual survey of commercial payment rates, a questionnaire for practice or billing managers.