Digital Marketing

Far from merely attracting potential new patients, hospital marketing has the potential to not only boost an organization's quality of care but also greatly improve patient outcomes.

In response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient flow and, ultimately, lead to an increase in readmissions.

Chief marketing officers have been shown in previous research to have the shortest tenures of any C-level executive, and a new study from Engage Talent sheds further light on this rapid turnover.

Keri Kaiser is senior vice president of marketing and communications, chief marketing officer and chief experience officer at Children's Health.

Americans are increasingly reluctant to give up their personal information to websites, even in return for an improved online experience, according to a new report from the Advertising Research Foundation.

Morristown, N.J.-based-based Atlantic Health System recently received two awards for exceptional consumer experience.

Just as most organizations have finally gotten on board with using advanced analytics to guide digital marketing strategy, research has found that the most effective marketing still relies on good old-fashioned human insight.

Though past studies have shown television advertising to be a strong driver of sales, a recent analysis from researchers at the University of Chicago and Northwestern University seemingly proves otherwise.

Rather than the straightforward, metrics-focused presentations typically used to drum up support for a new idea, taking a more creative marketing-style approach to pitching may generate greater interest and enthusiasm among an executive team.

While most executives' strategies are influenced only by the most objective of consumer measures — revenues, adoption rates and so on — marketing chiefs must account for a much broader and more subjective swath of external reactions and influences.