Digital Marketing

Organizations with comprehensive standards in place to measure the efficiency and effectiveness of their digital and traditional marketing strategies are doubly likely to see significant growth year-over-year, according to a new report from The Chief Marketing Officer Club.

The majority of marketing experts plan to make video their foremost priority for 2019-2020, with B2B marketers focusing specifically on newsfeed videos and those in B2C concentrating on Instagram Stories, according to a new Mondo report.

A recent analysis by Microsoft Advertising found that, of more than 200 marketers from companies of varying sizes and industries, 20 percent far outperformed the rest by both understanding what consumers want in an experience and executing that exact experience.

Far from merely attracting potential new patients, hospital marketing has the potential to not only boost an organization's quality of care but also greatly improve patient outcomes.

In response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient flow and, ultimately, lead to an increase in readmissions.

Chief marketing officers have been shown in previous research to have the shortest tenures of any C-level executive, and a new study from Engage Talent sheds further light on this rapid turnover.

Keri Kaiser is senior vice president of marketing and communications, chief marketing officer and chief experience officer at Children's Health.

Americans are increasingly reluctant to give up their personal information to websites, even in return for an improved online experience, according to a new report from the Advertising Research Foundation.

Morristown, N.J.-based-based Atlantic Health System recently received two awards for exceptional consumer experience.

Just as most organizations have finally gotten on board with using advanced analytics to guide digital marketing strategy, research has found that the most effective marketing still relies on good old-fashioned human insight.