Rather than the straightforward, metrics-focused presentations typically used to drum up support for a new idea, taking a more creative marketing-style approach to pitching may generate greater interest and enthusiasm among an executive team.
Digital Marketing
While most executives' strategies are influenced only by the most objective of consumer measures — revenues, adoption rates and so on — marketing chiefs must account for a much broader and more subjective swath of external reactions and influences.
While healthcare is already adapting to and benefiting from broader trends in the realm of digital marketing, advances within the healthcare industry itself will also contribute to a sector-specific brand of marketing.
In the spring of 2018, Clearwater, Fla.-based BayCare began rolling out a new and far-reaching marketing campaign that used simple, tongue-in-cheek imagery to educate patients about when to use the emergency room, urgent care, primary care and telehealth.
Total advertising spending by healthcare organizations around the world is expected to grow at a steady pace in 2019 and 2020, albeit at slower rates than advertising across all industries, according to a new Zenith report.
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Though marketing plays a major role in driving organizational growth, it is often difficult for marketing executives to demonstrate how their initiatives have explicitly impacted a company's bottom line.
With artificial intelligence driving the development of products and services across industries, many large firms are now turning to technology to sell those products, too.
University of Chicago Medicine announced July 29 that Schafer Condon Carter will lead its creative digital media strategy as the health system's agency of record.
The landscape of patient experience is adapting rapidly towards digital consumerism and providers are struggling to keep up.
Flare Capital Partners, a Boston-based healthcare technology venture capital firm, announced July 23 the establishment of its second fund dedicated to investing in digital health.