What Facebook’s news feed change means for businesses

Facebook users will begin seeing fewer posts from businesses and celebrities they follow and more from people they are likely to have “meaningful” conversations with, according to CBS News.

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The change, which will de-emphasize videos and is expected to reduce the time people spend on Facebook, could negatively affect businesses that have relied on Facebook to spread their infomercials, videos and articles to followers without paying for ads.

Websites that invested heavily in video to attract users and publishers that rely on Facebook as their main source of traffic will be hurt the most by the news feed changes, Rick Edmonds, a media business analyst and leader of news transformation at Poynter Institute, told CBS News.

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