“Now more than ever, consumers expect to find what they want where and when they want it — and that is no different with patients searching for care,” said Jon Schepke, CEO, SIM Partners, in the news release. “This partnership combines the power of location data with contextual content and reviews to drive visibility, relevance, and engagement at scale for healthcare systems — ultimately increasing patient acquisition.”
SIM Partners’ location-based marketing platform, Velocity, now seamlessly integrates with Binary Fountain’s transparency solution, Binary Star Ratings, to offer a complete, top-tier solution for healthcare marketers. This partnership allows healthcare providers to increase the visibility of physicians and locations across the patient journey by leveraging Velocity’s industry-leading Location Data Management and physician directory solutions, while establishing credibility with potential patients by leveraging Binary Fountain’s proprietary star ratings and reviews.
“Healthcare providers are increasingly recognizing the need to better engage healthcare consumers at a key stage in their patient journey – choosing a physician,” said Ramu Potarazu, president and CEO of Binary Fountain. “Binary Fountain’s and SIM Partners’ hyper-local and transparency solutions are empowering these providers to meet this need with a convenient, integrated solution.”
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