Aimed at both potential patients and physicians, the campaign aims to raise brand awareness for the North Shore-LIJ Cancer Institute. The campaign includes television and print ads, digital advertising and posters on commuter trains. A new website provides information on the institute’s specialties and physicians.
“By making consumers, physicians and other clinical professionals throughout the New York Metro area aware of the breadth and depth of our expertise in cancer care across all of our hospitals, the North Shore-LIJ Cancer Institute will ultimately gain the recognition it deserves for the high-quality, compassionate patient care we deliver for virtually every type of cancer,” said Louis Potters, MD, codirector of the North Shore-LIJ Cancer Institute, in a news release.
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