The Atlanta Dream has entered a multi-year partnership with Emory Healthcare, naming the health system the WNBA team’s official healthcare provider and official sports medicine provider. The collaboration is designed to provide year-round medical care for Dream players while expanding…
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Regional Medical Center Anniston (Ala.) will be renamed Baptist Health Calhoun Hospital when its acquisition by Orlando (Fla.) Health’s Alabama Region and Baptist Health closes this fall. The new name will take effect on the first day of the acquisition’s…
Hospitals and health systems across the country have unveiled rebrands and name changes in 2026, often tied to mergers, acquisitions or system realignment. Below are some of the most notable rebrands so far this year, according to Becker’s reporting: January…
Ahead of their wedding, Taylor Swift and Travis Kelce donated $26 million to 20 charities across the country, including several children’s hospitals, according to ABC7 New York, which first reported the donations July 2. Among the recipients were MSK Kids…
Oceanside, Calif.-based Tri-City Medical Center officially became Sharp Tri-City Medical Center on July 1 as San Diego-based Sharp HealthCare assumed operations of the hospital. Under the agreement, Sharp assumed Tri-City’s assets and liabilities and plans to transform the hospital into…
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Orlando (Fla.) Health is unifying its pediatric services under a single new brand, Orlando Health Children’s. As part of the change, Orlando Health Arnold Palmer Hospital for Children in Orlando will be renamed Orlando Health Children’s Arnold Palmer Hospital. The…
New Hyde Park, N.Y.-based Northwell Health finished retiring Nuvance Health’s brand this spring, when the first Northwell building signs, ID badges and lab coats appeared across the Danbury, Conn.-based system’s hospitals. The rollout capped a yearlong transition that began in…
Aurora, Colo.-based Children’s Hospital Colorado has rolled out a new brand platform aimed at closing an awareness gap with families outside Colorado. The health system built the effort, called “Made For The Moments That Change Everything,” with Denver ad agency…
The University of Michigan Board of Regents has approved dissolving the corporate entity of Sparrow Health System, completing its administrative integration into University of Michigan Health. The regents voted on the measure at their June 25 meeting. A University of…
At the most trusted health systems in the U.S., marketing leaders know when to pivot. Molly Biwer, chief marketing officer of Atlanta-based Emory Healthcare, said the most important shift her organization made was abandoning the idea that marketing alone builds…