Philadelphia-based Jefferson Health Plans is rebranding its Medicaid and Children’s Health Insurance Program products. Originally called Health Partners Plans, the Medicaid plans are now Jefferson Health Plans EverWell, and the CHIP plans are Jefferson Health Plans CHIP, according to a…
Digital Marketing
The Council for Affordable Quality Healthcare, owned by major health insurers, is rebranding to DataSpring, powered by CAQH. The company serves as a healthcare data ecosystem for payers and providers. Despite its transition from nonprofit status earlier in 2026, CEO…
While social media has long been a core marketing channel for hospitals and health systems to reach patients, recruit staff and build brand recognition, follower counts vary widely. A system that dominates LinkedIn may be nearly invisible on Instagram, while…
Oakland, Calif.-based Kaiser Permanente is taking its “A Better Idea for Health Care” marketing campaign nationwide, enlisting international soccer star Son Heung-min as the health system seeks to expand its reach and introduce more consumers to its integrated care model.…
Coral Gables-based Baptist Health South Florida has agreed to be the uniform sponsor and official healthcare provider of Major League Pickleball’s Palm Beach Royals. As part of the collaboration, the 12-hospital system will also be the presenting sponsor of pickleball…
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Danbury, Conn.-based Nuvance Health is transitioning its website and social media channels to its parent system, New Hyde Park, N.Y.-based Northwell Health. Northwell merged with the seven-hospital network last May to form a 28-hospital, $22.6 billion organization. “Nuvance Health socials…
Watertown, S.D.-based Prairie Lakes Healthcare System will begin transitioning its name and branding to Sanford Health Watertown in late June after the system merged in October with Sioux Falls, S.D.-based Sanford Health. The phased rebranding is part of the two…
Austin-based UT Health Austin was named the most trusted healthcare brand in Monigle’s “2026 most trusted healthcare brands” section of its Humanizing Brand Experience Vol. 9 report. Brand consultancy Monigle surveyed more than 3,000 nationally balanced U.S. healthcare consumers for…
Dayton (Ohio) Children’s Hospital has named its new Feldman Center for Healthy Futures after its president and CEO Debbie Feldman, who will retire June 30 after 14 years with the organization. “This honor reflects the work of an extraordinary team…
Bar Harbor, Maine-based Mount Desert Island Hospital recently rebranded as Mount Desert Island Health after local residents didn’t realize it was a health system. “As our president and CEO, Chrissi Maguire, shared in our announcement, ‘The word ‘hospital’ only tells…