Digital Marketing

In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Boston Medical Center Health System is building a "unified and cohesive brand" through a new marketing campaign and by integrating two former Steward Health Care hospitals, an executive told Becker's.

NYC Health + Hospitals/Gotham Health has released a five-minute documentary.

Charlotte, N.C.-based Novant Health and former professional basketball player Michael Jordan have opened their fourth clinic in North Carolina.

Geisinger's new marketing chief plans to boost the digital patient experience and leverage the Risant Health partnership while being careful with AI.

Cleveland Clinic says a new ad campaign targeting the health system is "riddled with inaccuracies and lies," WKYC reported Feb. 13.

Chicago-based Northwestern Medicine has partnered with fitness company Peloton to launch a new heart health-focused workout class.

Children's Hospital New Orleans will be renamed Manning Family Children's in partnership with the renowned football family.

Indianapolis-based Indiana University Health has signed a 15-year, $7 million naming rights agreement with a local suburb, the Indianapolis Star reported. 

New York City-based NYU Langone Health and Charleston, S.C.-based MUSC Health will air Super Bowl commercials Feb. 9.