Tampa General Hospital and Main Line Health each unveiled new college athletics jersey patch sponsorships, becoming the first health systems to hold such deals with the University of South Florida and Saint Joseph’s University, respectively. Tampa (Fla.) General and USF…
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Bradford (Pa.) Regional Medical Center has been renamed Bradford Medical Park. The new name reflects the campus’s shift to a comprehensive outpatient healthcare destination, according to a July 17 news release. The rebrand follows Buffalo, N.Y.-based Kaleida Health’s decision to…
New Hyde Park, N.Y.-based Northwell Health launched a new advertising campaign called “Top Doctors” on July 20 across the New York City tristate region. The campaign, developed by StrawberryFrog, features six films portraying real Northwell physicians, drawing visual parallels between…
Topeka, Kan.-based Stormont Vail Health will retire the Cotton O’Neil brand and bring all clinics and services under the single Stormont Vail Health name. The move builds on the 1995 partnership between Stormont Vail and Cotton O’Neil that merged hospital…
The National Basketball Players Association named Teladoc Health its preferred virtual care provider through a new multiyear partnership. The union said July 8 the deal gives active and retired NBA players and their families preferred access to Teladoc Health’s virtual…
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The Atlanta Dream has entered a multi-year partnership with Emory Healthcare, naming the health system the WNBA team’s official healthcare provider and official sports medicine provider. The collaboration is designed to provide year-round medical care for Dream players while expanding…
Regional Medical Center Anniston (Ala.) will be renamed Baptist Health Calhoun Hospital when its acquisition by Orlando (Fla.) Health’s Alabama Region and Baptist Health closes this fall. The new name will take effect on the first day of the acquisition’s…
Hospitals and health systems across the country have unveiled rebrands and name changes in 2026, often tied to mergers, acquisitions or system realignment. Below are some of the most notable rebrands so far this year, according to Becker’s reporting: January…
Ahead of their wedding, Taylor Swift and Travis Kelce donated $26 million to 20 charities across the country, including several children’s hospitals, according to ABC7 New York, which first reported the donations July 2. Among the recipients were MSK Kids…
Oceanside, Calif.-based Tri-City Medical Center officially became Sharp Tri-City Medical Center on July 1 as San Diego-based Sharp HealthCare assumed operations of the hospital. Under the agreement, Sharp assumed Tri-City’s assets and liabilities and plans to transform the hospital into…