Tallahassee (Fla.) Memorial HealthCare is pushing back against discussions of a potential sale with digital billboards declaring the hospital is “Not For Sale,” Tallahassee Democrat reported April 3. The move follows the city of Tallahassee — which owns the health…
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Honolulu-based Hawaii Health Systems Corp.’s West Hawaii Region has rebranded with new logos for its hospitals, Big Island Now reported. The new logos for the West Hawaii Region, Kohala Hospital and Kona Community Hospital represent Polynesian culture, featuring triangles that…
Charlotte, N.C.-based Novant Health is the naming rights partner for the Charlotte Hornets’ new performance center. Under an expanded partnership, the 160,000-square-foot facility will be named the Novant Health Performance Center, according to a March 25 news release. The center…
Bel Air, Md.-based University of Maryland Upper Chesapeake Health is renaming its primary care program after receiving its largest-ever donation. The health system’s primary care practices will be called Danny and Gail Jones Primary Care, named after the couple who…
Four former Ascension hospitals in Michigan are nearing the completion of a rebrand. The Saginaw, Standish, Tawas and Towne Centre hospitals joined Midland-based MyMichigan Health after being acquired from the St. Louis-based Ascension in August. The rebranding is expected to…
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Gonzales, La.-based Our Lady of the Lake Ascension has officially returned to its original name, Our Lady of the Lake St. Elizabeth. The name change, announced by Baton Rouge, La.-based Franciscan Missionaries of Our Lady Health System, comes as the…
Pediatric health system marketing chiefs told Becker's they connect with patients on a human level by being authentic and highlighting real-life stories.
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.
Boston Medical Center Health System is building a "unified and cohesive brand" through a new marketing campaign and by integrating two former Steward Health Care hospitals, an executive told Becker's.
NYC Health + Hospitals/Gotham Health has released a five-minute documentary.