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Digital Marketing

New Hyde Park, N.Y.-based Northwell Health launched a new advertising campaign called “Top Doctors” on July 20 across the New York City tristate region. The campaign, developed by StrawberryFrog, features six films portraying real Northwell physicians, drawing visual parallels between…

Topeka, Kan.-based Stormont Vail Health will retire the Cotton O’Neil brand and bring all clinics and services under the single Stormont Vail Health name.  The move builds on the 1995 partnership between Stormont Vail and Cotton O’Neil that merged hospital…

The National Basketball Players Association named Teladoc Health its preferred virtual care provider through a new multiyear partnership. The union said July 8 the deal gives active and retired NBA players and their families preferred access to Teladoc Health’s virtual…

The Atlanta Dream has entered a multi-year partnership with Emory Healthcare, naming the health system the WNBA team’s official healthcare provider and official sports medicine provider. The collaboration is designed to provide year-round medical care for Dream players while expanding…

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Hospitals and health systems across the country have unveiled rebrands and name changes in 2026, often tied to mergers, acquisitions or system realignment. Below are some of the most notable rebrands so far this year, according to Becker’s reporting: January…

Oceanside, Calif.-based Tri-City Medical Center officially became Sharp Tri-City Medical Center on July 1 as San Diego-based Sharp HealthCare assumed operations of the hospital. Under the agreement, Sharp assumed Tri-City’s assets and liabilities and plans to transform the hospital into…

Orlando (Fla.) Health is unifying its pediatric services under a single new brand, Orlando Health Children’s. As part of the change, Orlando Health Arnold Palmer Hospital for Children in Orlando will be renamed Orlando Health Children’s Arnold Palmer Hospital. The…

New Hyde Park, N.Y.-based Northwell Health finished retiring Nuvance Health’s brand this spring, when the first Northwell building signs, ID badges and lab coats appeared across the Danbury, Conn.-based system’s hospitals. The rollout capped a yearlong transition that began in…

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