When Charleston, W.Va.-based Vandalia Health set out to consolidate three legacy health system brands under a single name, the marketing team braced for a long, expensive climb in name recognition. The journey turned out to be faster than expected. Total…
Digital Marketing
Health system chief marketing officers say marketing is most effective when it helps shape strategy instead of simply promoting it. As executives face growing pressure to demonstrate measurable business results, Becker’s asked marketing leaders to share a campaign or initiative…
Hartford (Conn.) HealthCare and its production partner, Envision Films, have received four Emmy Awards recognizing video content focused on patients, caregivers and healthcare professionals across the health system. The awards, presented by the Boston/New England Chapter of the National Academy…
McCurtain Memorial Hospital in Idabel, Okla., is asking the public to respect those affected by a 2020 murder case after a Netflix documentary about the crime prompted requests to visit the facility, photograph staff and conduct interviews. “Maternal Instinct,” which…
Several health systems spent the past year channeling entertainment brands — producing streaming series, hosting Emmy-winning film crews and incorporating A-list voices into their marketing campaigns. These systems are betting that as patient loyalty becomes harder to win through proximity…
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Whitefield, N.H.-based North Country Healthcare has issued a request for proposals for a strategic communications and content creation retainer. The three-hospital system is seeking a firm to function as an extension of its internal communications team — not a vendor…
New Orleans-based LCMC Health has committed $600,000 for naming rights to the playing field at the planned 9th Ward Stadium in New Orleans, which will be known as Raising Cane’s 9th Ward Stadium at LCMC Health Field. The Orleans Parish…
Philadelphia-based Jefferson Health Plans is rebranding its Medicaid and Children’s Health Insurance Program products. Originally called Health Partners Plans, the Medicaid plans are now Jefferson Health Plans EverWell, and the CHIP plans are Jefferson Health Plans CHIP, according to a…
The Council for Affordable Quality Healthcare, owned by major health insurers, is rebranding to DataSpring, powered by CAQH. The company serves as a healthcare data ecosystem for payers and providers. Despite its transition from nonprofit status earlier in 2026, CEO…
While social media has long been a core marketing channel for hospitals and health systems to reach patients, recruit staff and build brand recognition, follower counts vary widely. A system that dominates LinkedIn may be nearly invisible on Instagram, while…