Hospitals and health systems across the country have unveiled rebrands and name changes in 2026, often tied to mergers, acquisitions or system realignment.
Below are some of the most notable rebrands so far this year, according to Becker’s reporting:
January
1. Marshfield (Wis.) Clinic unveiled its new visual identity following its merger with Sioux Falls, S.D.-based Sanford Health. The rebrand introduced a new logo and launched a campaign titled “Here for All. Here for Good.” The combined system has nearly 55,000 employees and 58 medical centers serving patients across the upper Midwest.
2. Georgetown Community Hospital and three sister hospitals in Kentucky — Bluegrass Community Hospital, Bourbon Community Hospital and Clark Regional Medical Center rebranded under the Centerpoint Health name, a part of Brentwood, Tenn.-based Lifepoint Health. Each facility now carries the “Centerpoint Health” title with its respective city name.
3. Fremont, Calif.-based Washington Hospital Healthcare System rebranded as Washington Health to reflect its evolution from a single community hospital into a health system offering an expanding range of specialties. The system also refreshed its mission, vision and values under the new tagline “Embracing Care.”
4. Atlanta-based Emory Healthcare unveiled a refreshed brand identity across metro Atlanta and Central Georgia on Jan. 21, representing what the system described as a continued commitment to advancing healthcare and leading with purpose.
February
5. East Tennessee Children’s Hospital became Dolly Parton Children’s Hospital after the country music icon donated $1 million to the Knoxville, Tenn.-based facility. The hospital said the naming honors Ms. Parton’s decades-long commitment to children’s literacy and health in the region.
6. St. Louis-based BJC Health, formed through the 2024 merger of BJC HealthCare and Kansas City-based Saint Luke’s, began rolling out its new name and logo in early 2026. The 24-hospital, $10.7 billion organization also introduced a new tagline: “Because every moment deserves exceptional care.”
7. Newport Beach, Calif.-based Hoag renamed a pavilion space after Kobe and Vanessa Bryant following a philanthropic gift from the Bryant family foundation.
8. Edison, N.J.-based Hackensack Meridian Health renamed an outpatient tower after philanthropists following a major donation to the New Jersey-based system.
March
9. Norfolk, Neb.-based Faith Regional Health Services rebranded as Faith Health after 30 years under its previous name. The organization said its hospital, clinics and subsidiaries will all operate under the simplified name, calling it “an investment for the next 30 years of care in Northeast Nebraska.” Providers, staff and locations remain unchanged.
10. Berlin, Md.-based Atlantic General Hospital was rebranded under parent system TidalHealth, aligning the facility’s identity with the broader regional health system.
April
11. University of Rochester (N.Y.) Medical Center/UR Medicine became University of Rochester Medicine, unifying its identity across eight hospitals and $6 billion in annual revenue. The rebrand consolidates the URMC and UR Medicine names under one cohesive brand.
12. Hammond, La.-based North Oaks Health System rebranded as North Oaks Health as part of celebrations surrounding its 66th anniversary. The rebrand introduced a new logo and color palette designed to reflect the system’s community roots and its mission of “improving lives. every time. every touch.” With 357 beds, North Oaks Health is the largest independent, community-owned health system in Louisiana.
13. Providence, R.I.-based Care New England Health System rolled out the Butler Behavioral Health brand. The name change reflects “a broader, more inclusive approach to behavioral health” that extends beyond inpatient hospital services, the system said.
May
14. Titus Regional Medical Center in Mount Pleasant, Texas, became Christus Health – Mount Pleasant Hospital after Irving, Texas-based Christus Health officially began operations at the facility on May 1. The transition came three months after the Titus Regional Medical Center board voted to partner with Christus Health.
15. Seven Saint Joseph Health hospitals and care sites throughout Kentucky will begin using the CommonSpirit Health name in July 2026. The rebranded facilities will include CommonSpirit Saint Joseph Hospital – Lexington, CommonSpirit Saint Joseph Medical Center – East Lexington and CommonSpirit Saint Joseph Hospital – Bardstown, among others.
16. Detroit-based Henry Ford Health rebranded its health plan as part of a broader integration effort following its joint venture with Ascension Michigan.
17. Watertown, S.D.-based Prairie Lakes Healthcare System will begin transitioning its name and branding in late June, following the system’s October merger with Sioux Falls, S.D.-based Sanford Health. The phased rebrand is part of the system’s “Together for Good” campaign. Prairie Lakes Cancer Center, Prairie Lakes Hospital and Prairie Lakes Specialty Clinic will all transition to Sanford-branded names.
July
18. Orlando (Fla.) Health has unified its pediatric hospitals, specialty services and outpatient programs under a new umbrella brand, Orlando Health Children’s, which includes renaming Orlando Health Arnold Palmer Hospital for Children to Orlando Health Children’s Arnold Palmer Hospital. The rebrand also includes a new pediatric-focused foundation, updated branding across service lines and facilities, and new signage and digital branding rolling out beginning July 1.
19. Oceanside, Calif.-based Tri-City Medical Center officially became Sharp Tri-City Medical Center on July 1 as San Diego-based Sharp HealthCare assumed operations of the hospital. Sharp also committed to investing about $100 million to stabilize the hospital’s finances while transitioning employees into Sharp and repositioning the facility as an acute care and clinical services hub for North County.
Editor’s note: This article was updated July 9.
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