The Marshfield (Wis.) Clinic region of Sioux Falls, S.D.-based Sanford Health has unveiled a new brand identity to mark the one-year anniversary of the two organizations joining forces, signaling the next phase of their combined system.
Marshfield Clinic officially partnered with Sanford Health in January 2025, creating a system with nearly 55,000 employees and 58 medical centers. The partnership expanded the reach of what the organizations describe as the nation’s largest rural healthcare system, with a focus on increasing access to care in rural communities.
As part of the rebrand, the Marshfield Clinic region has launched a new campaign, “Here for All. Here for Good.,” according to a Jan. 19 news release. The campaign is designed to highlight the system’s commitment to employees, patients, members and the communities it serves. It will roll out across television, digital advertising, streaming radio, print and billboards, reflecting updated brand standards tied to the Sanford Health partnership.
Despite the visual updates, the Marshfield Clinic name will remain, maintaining a connection to its more than 100-year history of providing care in rural Wisconsin, according to the release.
The campaign also aims to unify employees under a shared mission and reinforce the organization’s focus on rural healthcare excellence, emphasizing care across generations, locations and communities throughout the region.
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