New Hyde Park, N.Y.-based Northwell Health launched a new advertising campaign called “Top Doctors” on July 20 across the New York City tristate region.
The campaign, developed by StrawberryFrog, features six films portraying real Northwell physicians, drawing visual parallels between medical preparation and elite athletic performance before revealing the physicians in scrubs and lab coats.
The campaign is built on Northwell’s recognition in Castle Connolly Top Doctors 2024-2026, which named more Northwell physicians as top-ranked than any other health system in the country.
“As our campaign highlights, in healthcare there are critical moments when everything is on the line, and every second counts,” Ramon Soto, Northwell’s chief marketing and communications officer, said in a July 20 news release from the health system. “That’s not just drama; that’s the reality our physicians face every day.”
The campaign spans two 30-second spots, four 15-second spots, five print ads and an out-of-home execution, running across broadcast TV, online video, radio, social media, print and OOH. It builds on four proof points: clinical excellence, recruiting power, teaching legacy, and research and innovation, the last citing January to September 2024 inpatient SPARCS data excluding newborns and neonatology.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
