Hattiesburg, Miss.-based Forrest Health has rebranded as Forrest, bringing its hospitals, clinics and other care sites under one unified name and visual identity.
The health system unveiled the new brand Sept. 8, according to a news release. The new identity will be adopted across seven hospitals: Forrest General Hospital in Hattiesburg; Highland Community Hospital in Picayune; Jefferson Davis Community Hospital & Extended Care Facility in Prentiss; Marion General Hospital in Columbia; Pearl River County Hospital & Nursing Home in Poplarville; Perry County General Hospital in Richton; and Walthall General Hospital in Tylertown.
Forrest’s clinics and other care locations will also transition to the new branding. The health system said the changes will not affect locations, providers or services.
The rebrand also includes a “for life” campaign highlighting the health system’s commitment to patients throughout different stages of life. Beginning Sept. 5, Southern Miss football players are wearing “for life” patches as part of Forrest’s partnership with Southern Miss Athletics.
