Freshpaint, a healthcare marketing analytics company, has promoted Ray Mina from chief marketing officer to CEO.
Mr. Mina, who has served as CMO since 2022, steps into the role as the company expands its focus on connecting healthcare marketing spend to measurable patient outcomes, according to a March 3 company news release. Freshpaint said it works with more than 250 healthcare organizations, including enterprise providers and payers.
Mr. Mina said he plans to focus on accelerating product innovation and expanding enterprise partnerships as regulatory scrutiny around patient data and privacy intensifies.
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