Emplify Health, headquartered in La Crosse and Green Bay, Wis., has secured the naming rights for a field at a multiuse development next to the Green Bay Packers’ stadium.
The central gathering place at the Packers-developed Titletown will now be known as Emplify Health Field. It’s a regulation-sized football field located adjacent to the NFL franchise’s Lambeau Field. Titletown already includes the Emplify Health by Bellin Titletown Sports Medicine and Orthopedics Clinic.
“We are proud to strengthen our connection to Titletown and to invest more intentionally in local programs that directly impact and improve the health and well-being of our communities,” Emplify Health CEO Scott Rathgaber, MD, said in an April 2 news release. “Emplify Health Field will serve as a hub for community activity, and we’re thrilled to be part of events and programs that bring people together around healthy living.”
The partnership also includes an increased focus on community health initiatives and wellness events.