Aurora, Colo.-based Children’s Hospital Colorado has rolled out a new brand platform aimed at closing an awareness gap with families outside Colorado.
The health system built the effort, called “Made For The Moments That Change Everything,” with Denver ad agency Sukle Advertising & Design.
According to a July 1 news release Children’s Hospital Colorado shared with Becker’s, the health system has a 98% aided brand awareness score in Colorado but lower awareness in seven neighboring Mountain West states.
The campaign’s lead advertisement is a 30-second spot depicting a mother traveling from work to be with her son at Children’s Colorado after receiving an urgent call, following her experience through his treatment and recovery.
Children’s Colorado plans to run the campaign across streaming platforms, digital audio, social media, digital display and airport advertising throughout Colorado and the Mountain West.
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